The Best 5 WalkMe Alternatives of 2021 [In-Depth Comparison]
We’ve tried 5 of the top WalkMe alternatives recently, and we wanted to share our in-depth feedback on the leading digital adoption and product onboarding platforms.
Important Note: WalkMe, Userlane, and Whatfix specifically are suited for the employee training use case when you’re onboarding with a third-party tool like Salesforce and Workday.
If you’re looking for a tool to help with user onboarding, chat with us!
Because we have several years of expertise in user onboarding, product adoption, digital adoption, and UI/UX design, we’ve actually tried and tested all the tools from this list.
We have evaluated WalkMe alternatives that are suitable for both of the most popular WalkMe use cases:
1) employee onboarding (increasing end-user adoption on third-party tools such as Salesforce or Hubspot).
2) user/customer onboarding (increasing your own product adoption).
Now, let’s first chat a bit about WalkMe.
WalkMe is a cloud-based platform that helps product managers and customer success managers to manage in-app experiences and create product tours – for either their own products, or third-party products. Without a doubt, WalkMe is one of the pioneers in the digital adoption market. Because of its recognizable brand, it is probably the first choice for many companies.
But, is it suitable for everyone?
Of course not. Let us briefly explain WalkMe’s biggest advantages and strengths over the other alternatives.
As its name suggests, WalkMe is mostly focused on building walkthroughs in your application.
WalkMe Features and Benefits
What are WalkMe’s biggest strengths?
- Great product tours and walkthrough processes – As we mentioned, WalkMe is one of the pioneers in the user onboarding market. Because the first known user onboarding flows were mainly based on product tours and walkthroughs, WalkMe is specialized in this field. In the last couple of years, however, WalkMe has focused intensely on the employee training use case – emphasizing the ROI from digital adoption and digital transformation in large enterprises through tools like Salesforce, Hubspot et.
- Data and analytics – Using WalkMe’s dashboard, you can easily see all your user onboarding data and analytics.
- Great for scaling employee onboarding – If you take a look at WalkMe’s reviews online, you will see a pattern – almost all the reviewers are working in companies with hundreds, even thousands of employees. Because of its strengths and powers, WalkMe is a great tool for big enterprises. But because of its pricing and complexity, it isn’t the best option for startups or small and medium businesses.
What about its common challenges?
- WalkMe can help you to create great walkthroughs and user onboarding flows, but the implementation part can be difficult.
- It’s also an on-premise solution, so you have to install it before using it. This can become a little bit messy, since installing WalkMe inside your system requires a lot of technical knowledge. You need to put a lot of effort just to get started with WalkMe.
- It’s targeted at bigger enterprises, so pricing can be upwards of $9000 per year.
This can be a big struggle for small and medium businesses with limited resources, especially since the pricing packages for WalkMe range from $9000 to over $50,000 per year.
Best WalkMe Alternatives For User Onboarding: Userpilot
Userpilot is a great WalkMe alternative for SaaS product managers, product marketing managers, and customer success managers who want to build 100% customizable, interactive user onboarding flows without code.
Userpilot is designed to be a SaaS product growth platform, so it is not suitable for third-party app employee onboarding (e.g. Salesforce employee training). It also doesn’t run on native iOS/Android mobile apps.
Now we have that out of the way – let’s focus on what Userpilot does exceptionally well – and what makes it a great WalkMe alternative for SaaS businesses who want to improve their user onboarding.
Userpilot Features and Benefits
The best thing about Userpilot is that it enables you to build experiences for every stage of the user journey – all code-free.
The walkthroughs you can build in Userpilot (unlike in Intercom for example), are fully interactive, meaning:
- experiences can be triggered by custom-events (as well as code-free feature tags!), user attributes and event attributes
- experiences can be 100% personalized – targeting the right users, at the right time
- they can be context-driven, and behavioral-based
These key differences help you to vastly improve your activation rate and product adoption metrics.
In other words, Userpilot helps you show the right messages at the right time to the right users.
Unlike WalkMe, Userpilot offers you a wide range of UI elements you can use to build and perfect your in-app experiences. You can create checklists, modals, tooltips and native tooltips, progress bars, as a part of your product tours and walkthroughs.
Beyond onboarding, you can also add a Resource Centre that contains help docs, knowledge base articles, YouTube video tutorials etc. so that users have a self-serve help center right inside your app:
You can also analyze your user’s behavior across different segments, set completion and engagement goals for different experiences, as well as adoption goals for specific features:
Another important feature Userpilot offers is user feedback tools – NPS survey and microsurveys.
Userpilot not only allows you to collect user feedback but also to tag and group responses into segments – so you can address them with the right messages or follow-up surveys straight away.
Installing Userpilot Is Easy
When it comes to installation, Userpilot is very easy to use. Unlike WalkMe, you don’t need any technical background or development team.
Creating user onboarding processes is even easier. You create in-app digital adoption experiences with a simple visual drag and drop editor.
It literally takes minutes to create and deploy in-app experiences.
Userpilot’s pricing is based on the number of monthly active users you have.
If you’re a startup with less than 2500 monthly active users, Userpilot only charges you $249 per month.
You can find out more details on our official pricing page.
The good thing about Userpilot is that our pricing includes:
- all of our features without any limitations (even in the free trial)
- free on-demand live chat support (average response time: 8 minutes!)
- 3 onboarding calls with our Customer Success team
- access to user Live Webinars
Userpilot has a wide range of UI elements, customizations and segmentation options that are all easier to navigate. It’s also easier to install and way more affordable compared to WalkMe (like thousands vs a few hundred dollars per month).
WalkMe Alternatives For In-Depth Analytics: Pendo
Very similar to WalkMe or Userpilot, Pendo also offers you an opportunity to collect highly valuable user feedback and NPS scores.
It’s one of the rare platforms that enables you to create both user onboarding processes and in-app feedback collection flows.
With Pendo, you can segment your users by different user personas and show them different and personalized in-app guides.
Unfortunately, you’re slightly limited with UI elements. You can only create walkthroughs, in-app messages, and user guides. Pendo doesn’t provide checklists, hotspots, progress bars, and many other elements.
The good thing though about Pendo is that you can have a look at in-depth analytics, reports and data.
The installation of Pendo isn’t as complicated as WalkMe, but it still requires some advanced technical knowledge (usually takes around 10-30 minutes to install Pendo in your application). You will need to identify visitors and account metadata, then install Pendo, and finally, verify your installation.
Much like WalkMe, Pendo is also pretty unclear about their pricing. There are no fixed prices per month. The only thing we know is that Pendo offers you a free plan for up to 100 monthly active users.
Pendo vs WalkMe Summary
Pendo provides a mix of product analytics, customer feedback, and user onboarding software.
If you are looking for software that will help you to understand your customers better, you should choose Pendo. But it won’t be the best choice for perfecting and testing your user onboarding and in-app experiences due to the limited number of UI elements.
WalkMe Alternatives #3: Whatfix
Whatfix is another popular WalkMe alternative.
Its functionalities are almost the same as for the previous two WalkMe competitors.
Starting your subscription on Whatfix is a little bit confusing since they don’t provide you with clear information. It’s hard to tell what their pricing is, or even if they offer a free trial.
Some resources are suggesting that Whatfix’s pricing starts at $1200/year.
With Whatfix, you can create different guides and UI elements, but you still have some limitations.
One of the biggest downsides though, is that customizing your in-app experiences requires more technical knowledge since it needs to be done in CSS.
Whatfix doesn’t support A/B testing like Userpilot, but you can track your analytics.
And unlike Pendo, Whatfix requires you to integrate your Google Analytics account if you want to track data, while Pendo doesn’t.
Despite Whatfix’s advantages, one of the biggest cons is its customer support. We’ve heard that people often complain about the lack of customer support. The only “self-serve” customer support channel we found is their online forum. Even there, however, you will very often find other Whatfix customers answering your questions, instead of their support representatives.
Setting up shop with Whatfix can take a while, but it is very comparable to WalkMe. It’s a little bit harder to customize your UI elements compared to other WalkMe alternatives, but at the end of the day, Whatfix is more affordable than WalkMe and suitable for both enterprises and small and medium businesses.
WalkMe Alternatives For CS: Gainsight
Gainsight offers a suite of products for customer success and product experience.
With their customer success platform, you can easily measure your customers’ health scores and track all the other analytics you need to improve your user onboarding.
Using Gainsight PX, you can create various UI and in-app experiences to deliver the first Aha moments.
Gainsight is integrated with Salesforce, so the installation of your Gainsight account is done through Salesforce.
It’s very easy to install Gainsight for non-technical people, but if you don’t have a Salesforce account, then things can become a little bit messier.
Inside Gainsight, you will have access to different features like task management, email management, triggered emails, analytics, and many more.
Because of its robust platform, Gainsight is probably the most ideal solution for measuring and tracking customer success, but not for creating extraordinary user onboarding flows and in-app experiences.
When it comes to pricing, Gainsight has no clear pricing at all. The only thing you know for sure as a potential customer is that they’re offering a lifetime free plan for up to 100 monthly active users.
Because Gainsight is integrated into Salesforce, you will first need to create a Salesforce account in order to install Gainsight into your product. Gainsight offers you great customer success metrics and analytics, but not exceptional UI and in-app experiences.
If you’re looking for a WalkMe alternative that will offer you better customer success data, then Gainsight can be your go-to tool for that.
WalkMe Alternatives #5: Userlane
Userlane supports both employee and customer onboarding. In this article, we will cover just the customer onboarding part since that’s what WalkMe focuses on.
Essentially, Userlane is the simplified WalkMe alternative. Userlane has the same core features that WalkMe has.
When it comes to UI elements and in-app experiences, Userlane only supports walkthroughs. You can create product tours and walkthroughs that are fully customized and personalized though.
With Userlane’s analytics and data, you will have a clear insight into everything that’s going on with your walkthroughs.
Userlane provides you with a guided trial version of the application. After you finish your trial, the pricing depends on the number of users you have and the features you want to use.
If you’re looking for a simplified and less-confusing WalkMe alternative, Userlane might be a great tool for you. Although you can create only walkthroughs, it will work very well with less complicated applications.
Summary of the 5 WalkMe Alternatives:
Now that we’ve carefully analyzed all the WalkMe alternatives, it’s time to see which one is best for you and your business.
- If you are looking for a simplified WalkMe alternative with the same functions for third-party employee onboarding solution, then Userlane should be your go-to tool.
- If you’re looking for a WalkMe alternative that will help you to create the best user onboarding and in-app experiences, go with Userpilot.
- If you are looking for a tool that will supercharge your analytics and provide you with more customer data, consider Pendo.
- If you’re looking for software that’s similar to WalkMe but cheaper, Whatfix or Gainsight are both a good choice
Let us know in the comments below if you’ve found this article helpful!
Please note feature information is correct as of March 2021. Userpilot has made every attempt to ensure the accuracy and reliability of the information provided on this website. However, the information is provided “as is” without a warranty of any kind. Userpilot does not accept any responsibility or liability for the accuracy, content, completeness, legality, or reliability of the information contained on this website.