Top 7 WalkMe Alternatives for 2023 [UPDATED In-Depth Comparison]
We’ve tried all of the top WalkMe alternatives, and today we’re sharing our in-depth feedback on the leading product onboarding platforms.
Important Note: WalkMe, Userlane, and Whatfix specifically are suited for the employee training use case when you’re onboarding with a third-party tool like Salesforce and Workday. If you’re looking for a tool for user onboarding, chat with us!
Because we have several years of expertise in user onboarding, product adoption, digital adoption, and UI/UX design, we’ve actually tried and tested all the tools from this list.
First, let’s talk about WalkMe.
- Walkme is an expensive cloud-based digital adoption platform, aimed at enterprise companies.
- It’s commonly used as an employee training solution – for employee onboarding on third-party applications such as Salesforce, Hubspot, Xero etc.
- For other cases, WalkMe is rather complicated and cumbersome to use. That’s why, you may consider some better alternatives:
- Userpilot – for user onboarding; Pendo – for user analytics; Gainsight – for Customer Success; Userflow – for Customer Onboarding; Whatfix – for Employee Onboarding; Userguiding; Userguiding for Product Adoption in SMBs; HelpHero – for Startups on a budget.
- Userpilot: the best WalkMe alternative for SaaS user onboarding
- Easy to install, no-code solution; offers a wide variety of UI patterns and onboarding experiences: onboarding checklists, walkthroughs, tooltips, banners, hotspots, spotlights, driven actions etc.
- Userpilot offers advanced product analytics and segmentation features, as well as even-based triggering of in-app experiences (=reacting to user actions in real time)
- Userpilot has built-in NPS tool and user feedback tools (microsurveys) with branching logic
- Offers Resource Center for in-app support (a support widget where your users can search for your Knowledge Base articles, Help Docs, video tutorials, interactive guides etc.)
- Userpilot’s Pricing is based on monthly active users, starting at $249 per month, growth starting at $499 and enterprise starting at $1000, with no feature limitations in any plans
- Userpilot is a better fit for growth-phase SaaS product teams who want to focus on user onboarding and product adoption.
- Robust analytics
- Easier setup and use
- Features: Funnels, Paths, Cohorts
- In-app guidance for user onboarding (web and mobile apps)
- Limited customization without coding
- Mobile guides not included in the free plan
- WalkMe vs Userpilot verdict: Userpilot more affordable and user-friendly
There is a better tool for your SaaS than Walkme!
For analytics: Pendo as a WalkMe alternative:
Pros of Pendo over WalkMe:
- Easy-to-use analytics tools
- Shareable product-planning tool
- Works on web and mobile apps
Pendo pricing (difficult to compare with WalkMe):
- Pendo has various pricing plans: Free, Starter, Growth, Portfolio, Feedback, and Adopt (various features and limits)
- Prices not listed for higher tiers, estimated to start at $20,000-$25,000/year
Gainsight – Walkme alternative for Customer Success
- Gainsight is a suite of products for customer success, knowledge management, and product experience
- It allows you to measures customer health scores and tracs analytics for user onboarding
- Gainsight PX is an add-on for user onboarding and in-app experiences
- Integrated with Salesforce for installation
- Offers features like task management, email management, triggered emails, analytics, etc.
- Ideal for measuring and tracking customer success, but not for extraordinary user onboarding flows and in-app experiences
- Unclear pricing; offers a lifetime free plan for up to 100 monthly active users WalkMe Alternative for Employee Onboarding: Whatfix
- Similar functionalities to WalkMe and other competitors
- Caters to employee onboarding use case
- Easier installation and implementation than WalkMe
- Limited analytical capabilities compared to WalkMe
- Better integration capacity than WalkMe
- Mixed customer support experiences; WalkMe offers better support
- Primarily focused on employee onboarding and internal training
- Pricing not publicly available; requires requesting a quote
- WalkMe Basic plan estimated at around $9,000 per year; Whatfix services start at $1,200 – $2,000 per month
Userlane – Walkme alternative for customer onboarding
- Userlane is a simplified WalkMe alternative focused on customer onboarding
- Userlane allows you to build in-app, interactive content for real-time onboarding assistance
- Userlane’s pricing depends on the number of users and desired features
WalkMe Alternative for Product Adoption in SMBs: UserGuiding
- Lower-cost, entry-level product adoption tool
- Targets smaller startups
- No-code builder for simple onboarding experiences
- Limited advanced analytics, customization, and complex integrations
- Features: interactive walkthroughs, onboarding checklists, various UI patterns, customization options
- Basic plan limitations: 20 guides, 2 checklists, 1 resource center
- Professional plan: $299 per month for unlimited guides and UI patterns
- Pros: affordable, variety of UI patterns, Resource Center, integrations
- Cons: bugs, performance issues, limited functionality and Userguiding branding in the , technical knowledge required, limited customization
- User reviews: mostly positive, some complaints about bugs and limited analytics
- Ideal for small SaaS businesses without need for fully interactive product tours, code-free segmentation, or in-depth analytics
- Pricing tiers: Basic ($99/mo or $69/mo yearly), Professional ($399/mo or $299/mo yearly), Corporate ($699/mo or $499/mo yearly)
Helphero – Walkme alternative for startups on a small budget
- Affordable product tour software for startups on a budget, starting at $55/month
- Offers a range of UI patterns and supports A/B testing with coding
- Provides basic engagement and usage analytics
- Limited styling options and no templates
- Pricing based on monthly active users
What is WalkMe?
WalkMe is a cloud-based platform that helps product managers and customer success managers to manage in-app experiences and create product tours – for either their own products, or third-party products. Without a doubt, WalkMe is one of the pioneers in the whole digital adoption platform market. Because of its recognizable brand, it is probably the first choice of digital adoption solutions for many companies.
But is it suitable for everyone?
Of course not. Let us briefly explain WalkMe’s biggest advantages and strengths over the other alternatives.
As its name suggests, WalkMe is mostly focused on building walkthroughs in your application.
WalkMe Features and Benefits
What are WalkMe’s biggest strengths?
- Product tours and walkthrough building processes – if you’re looking for a tool that allows you to build complex onboarding flows on one page – Walkme may be the right choice for you. As you see from the chart above – Walkme allows you to build flowcharts, plotting all your in-app onboarding experiences visually. But the question is – should you? Should you build these complicated product tours for your onboarding?
- Data and analytics – Using WalkMe’s dashboard, you can easily see all your user onboarding data and user behavior analytics. Walkme data dashboards include user insights, walkthrough completion, paths, funnels, and element click tracking.
- Great for scaling employee onboarding – If you take a look at WalkMe’s reviews online, you will see a pattern – almost all the reviewers are working in companies with hundreds, even thousands of employees. Because of its strengths and powers, WalkMe is a great tool for big enterprises. But because of its pricing and complexity, it isn’t the best option for startups or small and medium businesses.
Why should you look for Walkme alternatives?
There are several reasons why you may look for a different digital adoption platform than WalkMe:
- WalkMe can help you to create great walkthroughs and user onboarding flows, but the implementation is very difficult and requires development resources.
- It’s targeted at bigger enterprises, so pricing starts at $9,000 per year.
This can be a big struggle for small and medium businesses with limited resources, especially since the pricing packages for WalkMe range from $9000 to over $50,000 per year.
#1 WalkMe Alternative For User Onboarding: Userpilot
Userpilot is a great WalkMe alternative for SaaS product managers, product marketing managers, and customer success managers who want to build 100% customizable, interactive user onboarding flows without code.
Now, to be clear, Userpilot is designed to be a SaaS user onboarding platform, so it doesn’t run on third party applications and is not suitable for third-party app employee onboarding (e.g. Salesforce employee training). It also doesn’t run on native iOS/Android mobile apps.
You can build a variety of user onboarding experiences and in-app guidance flows without needing to code.
- Build in-app flows using the largest range of UI patterns (modals, slideouts, tooltips, hotspots, banners) and in-app onboarding experiences (checklists, microsurveys, NPS surveys, in-app resource center) to guide users and enable digital adoption of your tool.
- Get access to a built-in NPS tool for collecting and analyzing user sentiment so you can improve your onboarding process based on real data.
- Create and track combinations of in-app events like clicks, hovers, and form fills, and then analyze all these interactions under your own custom events, which can be built without code or API calls.
- Use advanced product analytics and in-app flows analytics to identify where users need help, how and if they complete tasks and create granular user segments to trigger in-app experiences contextually (segment based on user identification data, in-app engagement, custom events, clicks, hovers, form fills, user feedback responses, NPS scores and more)
- Enhance the onboarding experience with in-app help by launching a Resource Center directly inside your app. Add in-app guides, and video tutorials, and give users access to search the knowledge base or reach out to support. Self-service has never been easier and your support team will no longer have to deal with the same repetitive queries again.
The best user onboarding is contextual and it happens right where the users need it, inside your app. There isn’t a better digital adoption platform out there that offers more value for the money than Userpilot.
Schedule a demo with our team and get ready to build the best onboarding experiences your users have seen.
The best thing about Userpilot is that it enables you to build experiences for every stage of the user journey – all code-free, with an easy to use Chrome extension – directly on top of your product:
This makes Userpilot different from Walkme.
The walkthroughs you can build in Userpilot (unlike in Intercom for example), are fully interactive, meaning:
- experiences can be triggered by custom-events – so you can respond to user actions in real time (as well as code-free feature tags!), user attributes and event attributes.
- experiences can be 100% personalized – targeting the right users, at the right time
- they can be context-driven, and behavioral-based
These key differences help you to vastly improve your activation rate and product adoption metrics.
In other words, Userpilot helps you show the right messages at the right time to the right users.
Unlike WalkMe, Userpilot offers you a wide range of UI elements you can use to build and perfect your in-app experiences. You can create checklists, modals, tooltips and native tooltips, and progress bars, as a part of your product tours and walkthroughs.
Beyond onboarding, you can also add a Resource Centre that contains help docs, knowledge base articles, YouTube video tutorials etc. so that users have a self-serve help center right inside your app:
You can also analyze your user’s behavior across different segments, set completion and engagement goals for different experiences, as well as adoption goals for specific features:
Userpilot not only allows you to collect user feedback but also to tag and group responses into segments – so you can address them with the right messages or follow-up surveys straight away.
Installing Userpilot Is Easy
When it comes to installation, Userpilot is very easy to use. Unlike WalkMe, you don’t need any technical background or development team.
Creating user onboarding processes is even easier. You create in-app digital adoption experiences with a simple visual drag and drop editor.
It literally takes minutes to create and deploy in-app experiences.
Userpilot’s pricing is based on the number of monthly active users you have.
If you’re a startup with less than 2500 monthly active users, Userpilot only charges you $299 per month.
You can find out more details on our official pricing page.
The good thing about Userpilot is that our pricing includes:
- all of our features without any limitations (even in the free trial)
- free on-demand live chat support (average response time: 8 minutes!)
- 3 onboarding calls with our Customer Success team
- access to user Live Webinars
WalkMe vs Userpilot Summary
Userpilot has a wide range of UI elements, customizations, and segmentation options that are all easier to navigate. It’s also easier to install and way more affordable compared to WalkMe (like thousands of dollars vs a few hundred dollars per month).
Want to create amazing user onboarding experiences with Userpilot?
#2 WalkMe Alternative For In-Depth Analytics: Pendo
Pendo is a popular Walkme alternative with fairly robust analytics. Pendo analytics include some popular user analytics features, that are quite similar to Walkme, but easier to set up and use:
When it comes to user onboarding, another popular Walkme use case, Pendo offers guides for building in-app guidance that improves user onboarding across web and mobile apps.
Here’s what to expect from Pendo guides:
- You can build guides using templates, and there’s also a WYSIWYG (what-you-see-is-what-you-get) visual design studio editor for creating new designs from scratch.
- You can use Pendo’s free version to create user onboarding guides, but you’ll only get access to limited features and basic analytics.
- Types of guides you can create using Pendo include Lightbox, Banner, Tooltips, Polls, and Walkthroughs. The drawback with them is that they are quite basic and don’t allow much customization without coding.
- You can also build checklists with Pendo but not as standalone UI elements as users can only access them from the resource center (if they know they exit). This makes it hard and not intuitive for users to access guidance, and overall defeats the purpose of using checklists.
- Pendo product guidance for mobile works across Android and iOS mobile apps (although the mobile guides are not included on the free plan).
Pros of Pendo over Walkme?
Despite the price and its steep learning curve, Pendo does have a few pros compared to its competitors.
- Pendo is known for its good and easy-to-use analytics tools like Paths, Retention, and Funnels. (As of Q1 2023, Userpilot will have the same analytics features, with more robust functionality).
- Pendo has a shareable product-planning tool to organize customer feedback and prioritize high-value features. It helps keep teams aligned with the shared feature-planning guide.
- It works on web apps and mobile apps so if you need both, this might be a good choice for you.
Pendo vs WalkMe pricing comparison
Comparing prices between Pendo and WalkMe is tricky since WalkMe doesn’t make its pricing information publicly available.
What we can say, though, is that neither option is cheap. Especially not for startups and SMEs.
WalkMe’s pricing varies depending on customer needs but generally ranges from $9,000 to $50,000 per year (you’ll have to ask for a custom quote). This doesn’t include the cost of a certified WalkMe expert, which you’ll probably need to get more sophisticated custom elements working.
Again, WalkMe is aimed at large enterprises, and their pricing reflects this.
Pendo doesn’t list pricing on its site for its higher tiers. However, some reviews say they have prices starting at $20,000-$25,000 per year for a single product, and around $50,000 per year for the mid-tier package.
The tricky part when it comes to Pendo’s pricing is that you get to pay separately for different modules:
- Pendo Free: up to 500 MAU, single-app, and basic functionality and analytics.
- Pendo Starter $7000/year: 2,000 MAU limit, multi-app, and access to premium features like NPS but it doesn’t include advanced analytics or integrations
- Pendo Growth: Custom MAU, single-app, NPS and PES, resource center, and access to support compared to lower plans
- Pendo Portfolio: Custom MAU, multi-app, cross-journey reports, experimentation, and 1 free integration included.
- Pendo Feedback: collecting feature requests is a separate module with custom pricing.
- Pendo Adopt: employee onboarding is a separate module with custom pricing
Pendo vs WalkMe Summary
Pendo provides a mix of product analytics, customer feedback, and user onboarding software.
If you are looking for software that will help you to understand your customers better, you should choose Pendo. But it won’t be the best choice for perfecting and testing your user onboarding and in-app experiences due to the limited number of UI elements.
#3 WalkMe Alternative for Employee Onboarding: Whatfix
Whatfix is another popular WalkMe alternative.
Its functionalities are almost the same as the previous two WalkMe competitors. On the other hand, similarly to Walkme – Whatfix caters to the employee onboarding use case.
WalkMe vs. Whatfix digital adoption platforms comparison
However, it turns out that there are some noteworthy differences in the quality and breadth of these features in each product.
Here’s a rundown of some of the most important differentiating factors:
Implementation comparison: technical knowledge needed
WalkMe, on the other hand, has a much more involved installation process. It’s an on-premise solution, which means it needs to be implemented locally. This requires quite a bit of technical knowledge and often requires assistance from a WalkMe-certified expert.
Analytics comparison: onboarding data
Here is where Whatfix starts to fall behind. While WalkMe has a user-friendly dashboard for viewing onboarding and other digital transformation and adoption data and analytics on user progress, Whatfix has quite limited analytical capabilities.
Whatfix does allow you to integrate Google Analytics or other similar tools for tracking and measuring user sentiment and behavior data, but this doesn’t match the power and convenience of the full analytics platform that WalkMe supports.
It also means that getting truly robust product usage analytics with Whatfix will require purchasing an additional tool.
Product integrations comparison
Although user analytics with Whatfix is a limitation, its capacity for integration turns out to be an advantage.
WalkMe offers a more robust system overall but doesn’t support the same level of integration that Whatifx does.
Customer support comparison
The relatively technical nature of both WalkMe and Whatfix means that support is a key issue.
WalkMe may be harder to set up, but offers better support. For elements of personalization or custom implementation you may have to pay for this support, but WalkMe’s technical assistance has good reviews.
In contrast, Whatfix users report that it’s not always fully compatible with their product, and the support they receive can be lacking. In fact, Whatfix’s largest resource for self-serve support is their forum, and even there it’s often other Whatfix users who answer questions.
Employee onboarding vs SaaS user onboarding: can they do both?
While WalkMe and Whatfix can be used for SaaS user onboarding, they are so complex and expensive it simply doesn’t make sense to use them for this use case.
Both WalkMe and Whatfix are enterprise solutions designed for big companies with large user bases. As such, one of their main use cases is employee onboarding and internal training only.
WalkMe vs. Whatfix pricing comparison
Neither WalkMe nor Whatfix publishes their exact pricing information. However, there are some clues we can use to make an estimate.
Both platforms require users to request a quote. Whatfix states that “Our pricing is completely on the basis of customer’s requirement and usage”
While WalkMe offers Basic and Custom plans:
Based on user reviews, it appears that WalkMe’s Basic plan starts at around $9,000 per year. Whatfix reviews indicate that their services begin at $1,200 – $2,000 per month.
WalkMe’s Basic plan is far more limited than the general features that Whatfix offers.
But then again, we don’t know exactly what features Whatfix customers get for $1,200 per month.
#4 WalkMe Alternatives For CS: Gainsight
Gainsight offers a suite of products for customer success, knowledge management and product experience.
With their customer success platform, you can easily measure your new customers’ health scores and track all the other analytics you need to improve your user onboarding.
Using Gainsight PX, you can create various UI and in-app experiences to deliver the first Aha moments.
Gainsight is integrated with Salesforce, so the installation of your Gainsight account is done through Salesforce.
It’s very easy to install Gainsight for non-technical people, but if you don’t have a Salesforce account, then things can become a little bit messier.
Inside Gainsight, you will have access to different features like task management, email management, triggered emails, analytics, and many more.
Because of its robust platform, Gainsight is probably the most ideal solution for measuring and tracking customer success, but not for for creating in product experiences and extraordinary user onboarding flows and in-app experiences.
When it comes to pricing, Gainsight has no clear pricing at all. The only thing you know for sure as a potential customer is that they’re offering a lifetime free plan for up to 100 monthly active users.
Because Gainsight is integrated into Salesforce, you will first need to create a Salesforce account in order to install Gainsight into your product. Gainsight offers you great customer success metrics and analytics, but not exceptional UI and in-app experiences.
If you’re looking for a WalkMe alternative that will offer you better customer success data, then Gainsight can be your go-to tool for that.
#5 WalkMe Alternative for Customer Onboarding: Userlane
Userlane supports both employee and customer onboarding. In this article, we will cover mostly the customer onboarding part since that’s what it beats WalkMe on.
Essentially, Userlane is the simplified WalkMe alternative. Userlane has the same core features that WalkMe has.
The tool allows you to create in-app, interactive content that guides users through the onboarding processes in real-time and offers them intuitive on-demand assistance, within any browser-based application. Therefore, anyone can use any software immediately without prior knowledge or specific skills.
When it comes to UI elements and in-app experiences, Userlane only supports walkthroughs. You can create product tours and walkthroughs that are fully customized and personalized though.
With Userlane’s analytics and data, you will have a clear insight into everything that’s going on with your walkthroughs.
Userlane provides you with a guided trial version of the application. After you finish your trial, the pricing depends on the number of users you have and the features you want to use.
Userlane analytics dashboard provides insights into feature and process adoption within the software application, and it assists in making content creation decisions based on actual user behavior and needs. Userlane’s digital adoption solution can also be integrated with your organization’s collaboration tools or knowledge bases, making onboarding, training, support, and sharing internal knowledge more effective.
Userlane has on average 4.7 out of 5-star reviews on G2.
If you’re looking for a simplified and less-confusing WalkMe, alternative to walkme down, Userlane might be a great tool for you. Although you can create only walkthroughs, it will work very well with less complicated applications.
#6 Walkme Alternative for Product Adoption in SMBs: UserGuiding
UserGuiding is a lower-cost, entry-level product adoption tool offering a range of features to help companies onboard new customers and boost product adoption, especially in smaller startups.
UserGuiding offers a no-code builder for simple onboarding experiences with added UI patterns. However, if you’re looking for advanced analytics, customization, or complex integrations you may want to explore other options.
Here’s what you’ll get when you start using UserGuiding:
- Create interactive product walkthroughs without disturbing your developers as it’s completely code-free.
- Build onboarding checklists and drive customers to the activation point by eliminating the guesswork on what the next step should be.
- Use a variety of UI patterns, like checklists, tooltips, modals, and slideouts to prompt the right in-app experience, to the right persona, at the right time in their user journey.
- Add emojis, gifs, images, or videos to customize your onboarding flows and have them match your brand.
Though UserGuiding has very strict limitations for the Basic plan. You can only create a maximum of 20 guides, 2 onboarding checklists, and 1 resource center. If you want to create unlimited guides with unlimited UI patterns, you should go for the Professional plan that costs $299.
Pros of UserGuiding:
- Affordable for small startups and businesses.
- Variety of UI patterns for building flows and guides.
- Includes a Resource Center for self-service support.
- Offers integrations with applications like Mixpanel, HubSpot, and Slack.
Cons of UserGuiding:
- Bugs, performance issues, and a tricky UI.
- Limited functionality and branding on the basic plan.
- Requires technical knowledge for maximum use.
- Limited customization and design options for UI patterns.
What users say about UserGuiding?
If you check the product review sites, most people like using UserGuiding.
Here are some reviews from real users:
However, some people think there’s too much friction due to bugs. Let’s have a look at some negative reviews to see why users complain about:
It is a bit buggy, sometimes it lags or freezes.
And, some people think that there is still room for improvement:
The analytics felt a little elementary. Other than the Mixpanel integration, it wasn’t possible to analyze user data directly on the UserGuiding dashboard. There was an API we could use that required some set up, but this was something I expected to be baked into the product for sure.- Administrator in Computer Software
Is UserGuiding the right fit for your business?
UserGuiding is ideal for small SaaS businesses but may not suit those wanting:
- Fully interactive product tours.
- Code-free, intuitive segmentation.
- In-depth analytics with detailed data.
UserGuiding’s pricing model has three tiers:
- Basic: Essential onboarding tools at $99/mo or $69/mo (yearly). Limited features (1 team member, 20 guides, 2 checklists, and branding).
- Professional: Unlimited guides, hotspots, checklists at $399/mo or $299/mo (yearly).
- Corporate: All features plus personalized coaching at $699/mo or $499/mo (yearly).
#7 Walkme alternative for startups on a budget: Helphero
Obviously, startups may not be able to afford Walkme. This is where Helphero…helps. It’s an affordable product tour software starting at $55/month for up to 1,000 users, ideal for small businesses. Though its Chrome Extension simplifies building onboarding tours, the builder is somewhat clunky, and the styling options are limited (+ there are no templates unlike in e.g. Userpilot).
Of course, this is not true interactivity of the sort Userpilot enables because it only depends on a click input. As the tooltip itself says, the click is just a substitute for a “Next” button in a linear flow – but nevertheless, it’s a smart way of using the functionality.
Pros of Helphero
- Low price (accessible to even the smallest startups).
- A wide range of UI patterns, including checklists.
- A/B testing is supported, although requires coding.
- Some basic engagement and usage analytics:
Cons of Helphero
- At the end of the day, it’s still restricted to linear and branching onboarding.
- Styling options are limited unless you’re able to use CSS.
- A/B testing is only available to technical users who can code
- If you have a lot of users per month, Helphero’s competitive advantage on price quickly disappears:
- 14-day free trial
- Up to 2500 MAU: $115/month
- Up to 5000 MAU: $179/month
- Up to 10.000 MAU: $249/month
- Up to 20.000 MAU: $299/month
- More than 20.000 MAU: Custom plan
Summary of the 7 WalkMe Alternatives
Now that we’ve carefully analyzed all the WalkMe alternatives, it’s time to see which one is best for you and your business.
- If you are looking for a simplified WalkMe alternative with the same functions for third-party employee onboarding solution, then Userlane should be your go-to tool.
- If you’re looking for a WalkMe alternative that will help you to create the best user onboarding and in-app experiences, go with Userpilot.
- If you are looking for a tool that will supercharge your analytics and provide you with more customer data, consider Pendo.
- If you’re looking for software that’s similar to WalkMe but cheaper, Whatfix or Gainsight are both a good choice
Let us know in the comments below if you’ve found this article helpful!