Search Results for: customer insights

10 Best Heat Map Tools to Monitor User Activities

10 Best Heat Map Tools to Monitor User Activities cover
Tools

Heat map tools are data visualization tools that represent data values by using color gradients. You can understand customer pain points, identify friction at different touchpoints, and improve your product accordingly. In this article, we’ll cover the 10 best heat map tools to help you choose the one most suited to your business needs.


How to Measure Product Adoption: 12 Metrics to Track

How to Measure Product Adoption: 12 Metrics to Track
Product

Product adoption refers to the process by which consumers or users accept, integrate, and utilize a new product or service. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption.


Lifecycle Marketing: Stages, Strategies, and Examples

Customer Lifecycle Marketing: Stages, Strategies, and Examples cover
Growth

With how reliant SaaS companies are on customer retention and increasing lifetime value, it only makes sense that customer lifecycle marketing would become a core focus. This guide will cover what customer lifecycle marketing is, the lifecycle stages, and how to create an effective lifecycle marketing strategy.