Product-Led vs Sales-Led: What’s the Difference, and Which One Is Right for You?
Growth Product Product Management Product Marketing SaaSProduct-led vs sales-led? Which is the right strategy for your SaaS? Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. It lets you shape your product, customer experiences, and sales process in the very best way. Here are the main differences and when it’s best to choose each, to maximize growth.