Heatmaps revolutionized product analytics when they first came to the scene. But product teams have much more advanced analytics at their disposal. Now, heatmap alternatives offer greater insight into user behavior and preferences. This article shows you 6 of them and tools to use.
A Go-To-Market (GTM) strategy is an action plan that outlines the time, the place, the positioning, the audience, and the goal of a new product or service. It involves identifying your unique selling proposition, target customer segment, sales and marketing strategies, and competitive analysis. We show you 12 of the most important product analytics metrics that you’ll need in order to measure your product success.
A heatmap is a two-dimensional graphical representation of data in which all values are depicted through colors or shades. It is used to show the relationship between two variables, one plotted on the horizontal axis and the other on the vertical axis.
A product growth strategy is an actionable plan designed to increase a product’s value, attract new customers, and drive revenue growth. This article will explore the differences in both strategies and how to implement each of them.
The churn rate is the rate at which customers stop doing business with a company over a given period of time. An increasing customer churn rate is a sign of a flawed product or service that is leaving customers dissatisfied. Inevitably, this hits your bottom line, and your revenue decreases.
What is SaaS reporting SaaS reporting refers to the process of collecting, analyzing, and presenting data related to the performance, usage, and effectiveness of a SaaS product. It assists businesses in achieving revenue growth, informed decision-making, and financial health by efficiently managing all aspects of operations. This includes promptly identifying and addressing issues, anticipating seasonal […]
