Search Results for: customer insights

Pendo vs Mixpanel: Which Product Analytics Tool Should You Choose?

Pendo vs Mixpanel: Which Product Analytics Tool Should You Choose? cover
Product Management

There’s no clear winner in the Pendo vs Mixpanel duel. Mixpanel’s analytics are more advanced than Pendo’s but you need other tools to act on the insights. Pendo gives you tools to act on the data, but they are fairly limited. Userpilot’s analytics features, engagement layer, feedback functionality, and attractive pricing plans make it a strong alternative to both.


Product Marketing Analytics Data VS Marketing Analytics

Product Marketing Analytics Data VS Marketing Analytics cover
Product Marketing

Product analytics involves collecting, analyzing, and interpreting data about how customers interact with the product post-purchase. It tracks customer experience data to enable product managers to improve the product experience, user engagement, and other business outcomes. In this article, we explore some of the differences between both. We also dive deeper into the tools and processes needed for product analytics.


Product Analytics Marketing Automation: A Guide for SaaS Companies

Product Analytics Marketing Automation: A Guide for SaaS Companies cover
UX Analytics

Product analytics marketing automation refers to the use of product analytics in the context of marketing automation. Product analytics is the process of analyzing customer interactions with your product. It focuses on interpreting user data that are specifically related to the product’s performance and usage.


Trend Analysis Reports in SaaS: How To Use Analysis To Drive Growth

Trend Analysis Reports in SaaS: How To Use Analysis To Drive Growth cover
Growth

Trend analysis is the process of tracking and analyzing changes in key metrics over time. But where do you start from, what data points should you track, and how can you leverage these insights? This article helps answer core trend analysis questions. As you read on, you will also find use cases and examples to inspire your own analytics.