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How to Leverage Anticipatory Design to Create Better Products

How to Leverage Anticipatory Design to Create Better Products cover
Product Management

Aaron Shapiro, a cofounder and the CEO of Huge, defined anticipatory design as a ‘design that is one step ahead of you.’ Cool, but what does this mean in practice? It is an approach that involves predicting future user needs and designing ways to satisfy them based on existing data, like previous choices. As a result, the solutions are ready and present themselves at the exact moment the user experiences the need.