Product parity is a situation when a product offers the same functionality as rivals. Parity products have the same features and solve the same problems.
Discover the best subscription marketing strategies, their advantages, and how you can implement them into your business to increase customer retention.
What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements?
Lead segmentation allows you to understand different customer needs, create highly personalized messages, and develop more intelligent marketing strategies. Let’s see how to do it right!
This article discusses what engagement loops are and why they matter to your growth. You’ll also learn how to create one for your SaaS.
NPS stands for Net Promoter Score and it’s a popular metric used to track customer sentiment. By sentiment, we mean their readiness to promote their product to their mates, which is an indication of their overall satisfaction with the product. To get the NPS score, you use a survey asking how likely your customers are to recommend the product to their friends or colleagues, on a scale from 0 to 9 or 10.
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