What is User Behavior Analytics? [+ How to Track and Analyze]
UX AnalyticsUser behavior analytics is the process of collecting and analyzing data to understand how and why individuals interact with your product. When combined with product analytics, it offers a comprehensive view of your user base and their interactions for effective product management. In this article, we’ll explore the ins and outs of user behavior analytics, how to track and analyze user behavior data, and our suggestions for the best analytics tools.