Customer journey KPIs, alongside product analytics, help product teams understand if they’re meeting their goals. This insight can help you make informed decisions to optimize your user experience. This article will explore 15 essential customer journey KPIs that help you better understand your customers and make data-driven strategies.
Funnel analysis is an analytical technique that involves tracking and analyzing users’ progress through the customer journey, from the initial interaction with the product to the final desired action, like subscribing to the paid plan. While originally used in marketing and sales, funnel analysis is widely used by SaaS product teams to understand and optimize the customer journey within the product.
Discover how Chameleon excels in new customer onboarding in our comprehensive analysis of its features, pros and cons, and customer ratings!
Discover how Appcues excels in new customer onboarding in our comprehensive analysis of its features, pros and cons, and customer ratings!
A customer retention model is a strategic framework used to understand, predict, and improve customer retention rates. This article breaks down different customer retention models and how they can help your SaaS growth efforts and covers how to do customer retention analyses to pair with retention models for more holistic insights.
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Customer analytics is the process of collecting and interpreting customer data for actionable insights. With these insights, customer analytics support you in designing and building product strategies. In this article, we’ll look into the customer analytics benefits and some of the best tools for getting customer insights.
