Customer journey KPIs, alongside product analytics, help product teams understand if they’re meeting their goals. This insight can help you make informed decisions to optimize your user experience. This article will explore 15 essential customer journey KPIs that help you better understand your customers and make data-driven strategies.
Funnel analysis is an analytical technique that involves tracking and analyzing users’ progress through the customer journey, from the initial interaction with the product to the final desired action, like subscribing to the paid plan. While originally used in marketing and sales, funnel analysis is widely used by SaaS product teams to understand and optimize the customer journey within the product.
SaaS companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. What does this lead to? High churn rates and dissatisfied customers. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the same time.
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