Customer retention is important because you can pour as many dollars into acquiring new users but retaining them, in the long run, is more cost-effective. A user retention playbook will keep your customers happy and continue using your product for longer.
One important aspect of all SaaS companies is not just keeping customers but understanding what makes them stay. This article will look at how to calculate customer retention rate and how to keep customers coming back.
The omnichannel customer experience is comprised of various channels that customers interact with a business through. In this guide, we’re going to go over why the omnichannel customer experience is important and how you can build a consistent brand experience across multiple channels to keep customer satisfaction levels as high as possible!
Customer data integration (CDI) is the process of combining and managing customer data collected from multiple data sources across the organization to provide teams with a unified, accurate, and consistent view of the customers. CDI makes it possible to access all this information from one place without having to use different tools.
Data-driven email marketing is an approach that leverages data and analytics to optimize all aspects of the email marketing process. To create effective email marketing campaigns, you should leverage data-driven email marketing. Learn about some of the methods to achieve this.
Customer engagement metrics are how you measure how engaged users are with your product. This helps you optimize for retention. See the 10 key ones to track.
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