Customer acquisition is the process of attracting and converting potential customers into paying customers. It generally involves creating brand awareness and driving prospects down the marketing funnel until they convert to paying customers. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.
This article shows you what the customer feedback loop is. You’ll learn the different ways to generate user feedback, and how to close the feedback loop.
Customer acquisition cost (CAC) is the money a business spends on acquiring new customers (who purchase its products or services). The metric measures the average cost incurred in acquiring one customer. Tracking them allows you to allocate resources effectively and optimize your sales and marketing budget.
In this article, we discuss customer engagement, what it is, why it is important to SaaS companies, and how to measure it. We also look at some of the metrics to track when measuring customer engagement.
Customer churn is the percentage of customers that canceled their subscriptions or stopped using certain aspects of your products or services during a specific period of time. In this article, we review different ways to identify and deal with potential churn.
Customer churn is the rate at which customers discontinue their subscription or stop using a particular product or service. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers.
