Product Strategist Job Description and Templates
Interested in product strategist roles? You’re in the right place!
In this guide, we’ll explore the ins and outs of product strategist roles through detailed job descriptions and handy templates. Whether you’re hiring, job hunting, or simply curious, we’ve got you covered with practical insights and ready-to-use resources.
Let’s dive in!
TL;DR
- A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy, product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities.
- A product strategist’s job description outlines the key responsibilities, must-have skills, and qualifications required to be the mastermind behind a product’s long-term vision and success. It can additionally include a list of preferred skills, experience, and certifications.
- The specific requirements for this role will vary depending on the company size, industry, and the product’s life cycle stage. For instance, a startup seeking product-market fit might require a Product Strategist with a strong focus on identifying new market opportunities, while a well-established company might prioritize experience with competitive analysis and developing existing products.
- As a product strategist, navigating the challenges of modern product strategists demands more than persistence. Below, you’ll uncover best practices to help you become a geek:
- Deeply understand the market and customers: Conduct thorough market research, analyze competitor offerings, and engage with customers directly to gain insights into their needs, pain points, and desired solutions.
- Define a clear and compelling product vision: Articulate an inspiring and customer-centric product vision that aligns with the company’s overall goals. The vision should paint a picture of the future state the product aims to achieve and the value it will deliver to customers.
- Collaborate cross-functionally to ensure alignment and buy-in: Engage key stakeholders across the organization, including engineering, design, marketing, sales, and customer success, to gather input, align priorities, and secure buy-in for the product strategy. Foster open communication and collaboration to ensure everyone is working towards common goals.
- Continuously iterate based on data and feedback: Implement mechanisms to gather quantitative and qualitative feedback from customers and key metrics to assess the effectiveness of the product strategy. Be open to pivoting or adjusting the strategy based on learnings and changing market conditions. Embrace a culture of experimentation and continuous improvement.
- Looking into tools for product strategists? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!
What is a product strategist?
A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy, product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities.
Product strategist’s main responsibilities
A Product Strategist is responsible for the high-level planning of a product’s vision and strategies. Let’s take a closer look at their main responsibilities and duties.
- Conduct market research: A product strategist dives deep into market trends, competitor analysis, and user behavior to identify untapped opportunities.
- Define product strategy: Product strategists translate insights into a comprehensive product strategy that outlines key objectives, target segments, value propositions, and growth plans.
- Communicate product vision: Articulate the product strategy and vision to internal and external stakeholders, building alignment, enthusiasm, and support for SaaS initiatives.
- Identify partnership opportunities: A product strategist’s responsibility involves researching potential partnerships to extend product reach or capabilities.
- Prioritize features and roadmap: Collaborate with cross-functional teams to prioritize product features, balancing user needs, technical feasibility, and business impact to create a robust roadmap for SaaS development.
- Promote cross-team collaboration: Product strategists work with cross-functional teams, like product managers, engineers, marketers, and sales teams, to execute the product strategy.
- Analyze product performance: Monitor and analyze key performance indicators (KPIs) to gauge the success of SaaS products, identify areas for improvement, and make data-driven recommendations for optimization.
Product strategist job description and template
At [Company X], we’re passionate about creating innovative products that solve real-world problems and deliver value to our customers. We’re looking for a visionary product strategist to join our team and drive the development of our product portfolio.
In this role, you will be responsible for defining and executing our product strategy, identifying new opportunities, and guiding cross-functional teams to bring our products to life.
Responsibilities of the Product Strategist
- Develop and execute a cohesive product strategy that aligns with our company’s vision, mission, and business objectives.
- Conduct market research and analyze industry trends to identify new product opportunities.
- Collaborate with product management, engineering, design, and other teams to define product roadmaps and prioritize initiatives.
- Lead the ideation and conceptualization of new products, features, and enhancements that address customer needs and create a competitive advantage.
- Analyze product performance and user feedback to continuously optimize our offerings.
Required skills and qualifications
- Bachelor’s degree in business, marketing, engineering, or a related field; MBA preferred.
- Track record of developing and executing successful product strategies that drive business growth.
- Strong strategic thinking and problem-solving skills, with the ability to analyze complex data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
- Proficiency in product management methodologies, such as agile development, lean startup, and design thinking.
Preferred skills and qualifications
- Experience with product management tools such as JIRA, Asana, or Trello.
- Familiarity with data analysis and visualization tools such as Tableau or Google Analytics.
- Strong presentation and public speaking skills.
- Proven ability to lead and mentor product managers and other team members.
Best practices to be a great product strategist
As a product strategist, navigating the challenges of modern product strategists demands more than persistence. Below, you’ll uncover best practices to help you become a geek:
- Deeply understand the market and customers: Conduct thorough market research, analyze competitor offerings, and engage with customers directly to gain insights into their needs, pain points, and desired solutions.
- Define a clear and compelling product vision: Articulate an inspiring and customer-centric product vision that aligns with the company’s overall goals. The vision should paint a picture of the future state the product aims to achieve and the value it will deliver to customers.
- Collaborate cross-functionally to ensure alignment and buy-in: Engage key stakeholders across the organization, including engineering, design, marketing, sales, and customer success, to gather input, align priorities, and secure buy-in for the product strategy. Foster open communication and collaboration to ensure everyone is working towards common goals.
- Continuously iterate based on data and feedback: Implement mechanisms to gather quantitative and qualitative feedback from customers and key metrics to assess the effectiveness of the product strategy. Be open to pivoting or adjusting the strategy based on learnings and changing market conditions. Embrace a culture of experimentation and continuous improvement.
Product strategist FAQs
Is product strategy a good career?
Absolutely! Product strategy is an exciting and rewarding career. As a product strategist, you’ll have the opportunity to shape the future of products and services.
How do you become a product strategist?
Pursue relevant certifications or an MBA to strengthen your strategic thinking and business acumen. Seek mentorship from experienced strategists and take on increasing responsibilities to hone your skills.
What is the difference between a product manager and a product strategist?
A product strategist takes a broader, long-term view, guiding the company’s overall product direction based on market research and analysis. In contrast, a product manager focuses on the success of specific products, overseeing their development and launch. In other words, the product strategist sets the high-level vision that product managers execute.
Conclusion
We hope this guide has provided you with valuable insights into the roles and responsibilities of product strategists.
By understanding the key responsibilities and skills required, you can make informed decisions and take meaningful steps in your career or recruitment journey.
Looking into tools for product strategists? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!
