Stonly for In-App Messaging: Features, Pricing, and Review

Stonly for In-App Messaging: Features, Pricing, and Review

Looking for an effective In-app messaging tool and wondering if Stonly is the best option for your SaaS company?

With numerous Stonly alternatives, it can be challenging to make a final decision.

In this article, we’ll delve into precisely that – helping you determine whether Stonly is the ideal choice for your In-app messaging needs. We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process.

Let’s get started!


  • Stonly is a good choice for In-app messaging and it comes with features such as self service support, in-app resource center, onboarding checklist, and in-app messaging.
  • There are a few clear scenarios where Stonly wouldn’t be the best solution to use. If you’re in any of these scenarios then considering an alternative platform would probably be best:
    • Feature Mismatch: If user onboarding or product adoption are your main goals, then Stonly’s feature set may not align with that use case. Its ability to build in-app guides or survey customers is limited by the platform’s coding requirements and pricing structure.
    • Budgetary Constraints: Companies who are operating on a tight budget should steer clear of Stonly due to the extra charges that occur if your guides get more than 4,000 views per month. If guide views reach 30,000 then you’ll be paying an additional $500 on your plan each month.
    • Existing Knowledge Bases: Building knowledge bases is the primary use case for Stonly’s feature set. If you already have an existing knowledge base, then you’d be better off with an alternative like Userflow that integrates with Freshdesk, HubSpot, and Zendesk knowledge bases.
  • If you’re looking for a better option for In-app messaging, Userpilot exceeds both functionality and value for money compared to Stonly. Ready to see Userpilot in action? Schedule a demo today to explore its powerful In-app messaging capabilities firsthand.

Looking for a Better Alternative for In-App Messaging? Try Userpilot


  • 14 Day Trial
  • No Credit Card Required

What is Stonly?

Stonly positions itself as a cheaper alternative to some of the pricier product adoption solutions on the market. In reality, it’s more of a customer service tool that can be used to build knowledge bases rather than an actual onboarding or adoption platform.

As a result, the tour builder on Stonly feels more like an add-on to its knowledge base functionality rather than a product of its own.

This also means that its in-app engagement features will be rather limited (especially in the no-code regard) compared to alternatives like Userpilot or Appcues.

Must have features of in-app messaging tools

Overall, the best tool for your business will depend on your specific needs and goals. When choosing an in-app messaging tool, it’s important to consider factors such as:

  • Targeting and segmentation: The ability to target messages to specific users or user segments based on behavior, preferences, or other attributes.
  • Automation and scheduling: The ability to automate the delivery of messages based on specific triggers or user actions.
  • A/B testing: The ability to test different message content, formats, or delivery methods to determine which is most effective.
  • Personalization: The ability to personalize messages based on user behavior, goals, or other attributes.
  • Analytics and insights: The ability to track message performance, such as open rates, click-through rates, and conversion rates, and gain insights into user behavior and preferences.
  • Different UI patterns: The ability to deliver in-app messages with different patterns: tooltips, modals, pop-ups, or slideouts.

Overall, an in-app messaging tool should provide a robust and flexible platform for delivering targeted and personalized messages to users within your application.

Stonly features for in-app messaging

In-app support is where Stonly shines since the platform is essentially a knowledge base builder with a few extra onboarding and adoption features added on. Its in-app support features include multiple builder views to choose from, content localization, and AI-generated answers:

  • Builder Views: Stonly’s knowledge base builder lets you toggle between multiple editor views using the sidebar. These include views for editing the content of a knowledge base, adjusting its layout, adjusting its design, and tweaking other settings.
  • Content Localization: Clicking on the language button of your knowledge base editor will show you all its versions or let you add more languages by selecting the “Manage languages” option. Header/footer text will automatically be translated but guides need to be translated separately.
  • AI-Generated Answers: Stonly’s AI-generated answers can use existing guide content to address a user’s search queries directly. Unfortunately, the AI Answers feature is only available for Enterprise customers, and even then it’s an add-on rather than part of the base subscription.

Stonly’s self service support

Stonly’s core knowledge base functionality and additional onboarding capabilities can help you build self-serve infrastructure for your users.

Here’s how you can use Stonly to build a self-service customer experience:

  • Knowledge Bases: Stonly is primarily a knowledge base builder with onboarding/adoption features added on. As such, it lets you build modular knowledge bases in multiple languages and integrate live chats for Intercom or Freshchat when users need additional help.
  • In-App Guides: Build in-app guides that trigger when users click on a UI element or land on a certain page. Furthermore, users have the ability to report issues with any guide or knowledge base module so you can improve the self-service resources.

Note: UI triggers are only available on Stonly’s paid plans so users on the Basic version of the platform won’t be able to use them.

  • Third-Party Integrations: Stonly has integrations with customer support platforms like Zendesk, Freshdesk, Intercom, and more. For instance, you could integrate your Stonly knowledge base with Intercom so that representatives and users both have access to the same resources.

Stonly’s in-app resource center

In-app resource centers speed up the onboarding process, improve the customer experience, and give users easy access to product documentation. Stonly makes it possible to build a full-on knowledge base and let users access it through the in-app widget.

  • Knowledge Base Builder: The Stonly knowledge base editor makes it possible to switch between four builder views. This means you’ll be able to edit content, change the layout, customize design, and change other settings, all without leaving the knowledge base builder.
  • Multi-Language Support: Stonly lets you build knowledge bases in multiple languages and then quickly switch between versions by clicking on the language icon. While header and footer text will be automatically translated, note that guides must be translated separately.
  • Resource Center Integrations: Stonly has third-party integrations with tools like Zenesk, Freshdesk, Intercom, and more. This makes it possible to launch external apps from within your resource center so that users can get assistance from a live representative if needed.

Stonly’s onboarding checklist

Stonly lets you build onboarding checklists from scratch, use its provided template, set task completion conditions, and monitor analytics for all checklists.

Here’s how Stonly helps you build user onboarding checklists:

  • Visual Editor: Stonly’s visual editor lets you build checklists that sit inside of guides, add tasks, edit content, and tweak settings without writing a single line of code. You’ll also be able to toggle between languages by clicking on the “EN” icon or revert changes using the builder’s file versioning tab.
  • Completion Conditions: Stonly checklists have multiple options for marking tasks as completed. You can have tasks that are pre-checked by default, make users check tasks off manually, or trigger completion when certain conditions are met (such as finished guides or URL opens).
  • Checklist Analytics: Stonly offers granular insights for every checklist you create. These analytics dashboards show you how many unique visitors have interacted with the checklist and how many skipped/completed it. You can also see completion rates for each individual task.

Stonly’s in-app messaging

In-app messaging helps you engage users through contextual messages that appear within the product itself. Stonly’s feature set is more conducive to knowledge base construction but can be used for in-app messaging through its guides, triggers, and messaging integrations.

Here’s how you can use Stonly to send in-app messages:

  • Multi-Step Guides: Stonly lets you build multi-step guides with text, external links, and automations. You can use these guides to relay in-app messages to users. You’ll even be able to receive user comments and see which step of the guide they’re referring to.
  • UI Patterns: Stonly has UI patterns like banners that appear at the top of your screen, pill buttons that appear on the bottom corner of the screen, and icons placed next to elements. While these UI elements are traditionally used to trigger guides, they can also be utilized for displaying in-app messages.
  • Third-Party Integrations: While the majority of in-app messages are automated, Stonly makes it easy for users to reach out to a support agent for clarification through live chat embeds. You can use integrations for Zendesk, Freshdesk, Intercom, and more within your knowledge base.

What are the pros and cons of Stonly?

Stonly’s pros

While Stonly isn’t as capable as full-on digital adoption solutions like Userpilot, Pendo, or Appcues, it does have a few benefits:

  • Self-Service Support: Because building knowledge bases is the primary use case for Stonly (and arguably its core product), it has advanced self-service support features that could outperform other adoption solutions, such as abundant live chat integrations.
  • Analytics Dashboard: Stonly has a unified analytics dashboard that can show you global insights across all your guides. This makes it easier to track content engagement and monitor your key performance indicators (KPIs).
  • Guide Builder: While other Stonly features such as event tracking, user targeting, data streaming, and styling require coding, the guide builder uses an intuitively designed visual interface to let you add, edit, or delete steps.

Stonly’s cons

Unfortunately, there are quite a few drawbacks to using Stonly that stem from its lopsided features, no-code capabilities (or lack thereof), and view-based pricing model:

  • Feature Set: Seeing as Stonly is a knowledge base builder first and onboarding/adoption solution second, it has quite a few features that are missing, too basic, or difficult to use. If user onboarding and product adoption are your main use cases, consider alternatives.
  • Coding Requirements: Unlike most of its competitors, Stonly doesn’t advertise itself as a no-code onboarding/adoption platform. This means you’ll need coding knowledge to track events, target users, stream data, and style your content.
  • Pay-as-You-Go Pricing: Stonly’s pricing charges additional fees based on the number of views that guides get. Customers who don’t exceed 4,000 guide views per month won’t be charged extra, but those who do will pay an additional $250 to $500 monthly depending on volume.

What do users say about Stonly?

Despite Stonly’s limitations, there are some aspects of the platform that garner praise from users, such as the ease of publishing:

The ease of creating and embedding a guide in my website. It’s super easy to move from written doc to live guide that is also accessible from my website, which is a live saver.

Of course, there are also plenty of criticisms stemming from Stonly being positioned as an interactive guide solution when it’s more of a knowledge base builder:

“It is very easy to get lost when creating guides and steps in Stonly. because everything is extremely granular and fragmented by design, it is possible to accidentally create the same information in multiple places (instead of ‘linking’ to relevant, already created steps. The real danger here is that should one version of the information be updated, and the other not, you end up with conflicting information in your system, which leads to poor customer experience. It would be nice if there was some way to get a birds-eye view of a knowledge base, including relevant links between steps and guides to minimize this issue.

Another missing element that would be highly desired is a functional “draft/approve” process. We currently use a folder outside of the main KB for new draft articles, however, should one of our lower-level team members be tasked with drafting an update to an existing guide, it is very hard to obtain a clear list of what guides have been edited, where and what has changed, and then as an admin, be able to review, approve and publish. Ideally I would desire some sort of list where the guide edit page is not opened, but rather a list of changes, when you click one you get a pop-up of before/after comparison, and then you can approve and publish without a page load.

The report issues function could do with a link in the resulting email to take you to the edit page for the doc. Currently we need to copy/paste the guide name from the email to the editor portal to find the guide. This has on more than one occasion led to the incorrect guide being edited (sometimes related to the topic in paragraph one of these notes)

When first loading the customer-facing site, the search field shows up, you can start typing, but then the search is cleared and you end up with part of your search term missing and have to start again (minor frustration, however, customers will experience this as a touchpoint of our product, not Stonly, wo it looks bad on our part)

For the tours, you have element selectors for ID and CSS selector. XPATH support would be highly desirable for some of the elements in our app.”

Stonly’s pricing

Stonly offers two paid plans. In addition to the base subscription cost, customers will also be charged additional fees if their guides get more than 4,000 views per month.

Here’s an overview of Stonly’s two subscription tiers:

  • Small Business: Stonly’s Business tier is the entry-level paid plan that starts at $249/month but offers a 20% discount if you bill annually. It includes five team seats, unlimited guides, multi-language support, guide variables, and integrations. You’ll be billed extra if you exceed 4,000 guide views.
  • Enterprise: The Enterprise version of Stonly uses quote-based pricing and includes all the features of the Business tier. It has additional features like surveys, automatic guide translation, advanced permissions, additional integrations, priority support, and single sign-on (SSO).

3 Reasons why you might need a Stonly alternative

There are a few clear scenarios where Stonly wouldn’t be the best solution to use. If you’re in any of these scenarios then considering an alternative platform would probably be best:

  • Feature Mismatch: If user onboarding or product adoption are your main goals, then Stonly’s feature set may not align with that use case. Its ability to build in-app guides or survey customers is limited by the platform’s coding requirements and pricing structure.
  • Budgetary Constraints: Companies who are operating on a tight budget should steer clear of Stonly due to the extra charges that occur if your guides get more than 4,000 views per month. If guide views reach 30,000 then you’ll be paying an additional $500 on your plan each month.
  • Existing Knowledge Bases: Building knowledge bases is the primary use case for Stonly’s feature set. If you already have an existing knowledge base, then you’d be better off with an alternative like Userflow that integrates with Freshdesk, HubSpot, and Zendesk knowledge bases.

Userpilot – A better alternative for in-app messaging

In-app support can increase customer satisfaction and retention rates. Userpilot has native in-app support features like resource centers and native tooltips as well as third-party integrations with popular support tools like Intercom to help you cover all your bases.

Here’s an overview of Userpilot’s in-app support capabilities:

  • Resource center: Userpilot in-app resource centers let you add flows, checklists, external links, tutorial videos, external knowledge bases, and chatbots. You’ll also be able to view resource center analytics so you can check its performance.

  • Native tooltips: In-app support must be proactive — which is why you should insert tooltips that guide users before they even think to open the resource center. Userpilot lets you add native tooltips that appear whenever users hover over an element or click on the info badge.

  • Contextual flows: Userpilot’s trigger settings let you create contextual flows that automatically appear when a user reaches a certain page or performs a specific action. This can be used to offer in-app guidance and support whenever users try out a feature for the first time.

  • Intercom integration: While Intercom is famous for its live chat embeds, you can do more than that by integrating it with Userpilot. You’ll see which events a user has done within Userpilot and whether or not they’ve completed onboarding to personalize support accordingly.

Userpilot’s self service support

Self-service support helps users solve problems themselves instead of having to reach out to a representative. Userpilot’s no-code resource center makes onboarding guides and product documentation easily accessible to users from within your product.

Here’s how you can use Userpilot to create a self-service customer experience:

  • No-code builder: Userpilot’s no-code resource center lets you add modules without writing a single line of code. Module options include links, videos, flows, custom JavaScript functions, and checklists. You can also group modules into sections to help users navigate the resource center.

  • Module segmentation: Userpilot’s segmentation settings let you hide or show specific modules within your resource center based on audience settings. This makes it possible to create modules for different user segments and hide resources that aren’t relevant to other users.

  • Analytics dashboard: The dedicated analytics dashboard helps you see how many unique visitors your resource center gets, how many modules have been clicked, and the overall click rate across your user base. This will make it easier to gauge resource center performance.

Userpilot’s in-app resource center

In-app resource centers help users find answers to their questions without needing to leave your product. Userpilot’s resource centers leverage advanced segmentation to target specific customers or use cases, have detailed analytics, and can be built using the no-code editor.

Here’s a closer look at Userpilot’s resource center editor:

  • No-code editor: Userpilot lets you build in-app resource centers without needing to write any code. You can add modules like internal/external links, tutorial videos, in-app flows, custom JavaScript functions, and checklists — or group multiple modules into a single section.

  • Targeted modules: Userpilot’s module segmentation features let you show/hide specific resources depending on which segment a user is in. This helps you personalize your in-app resource center and only show the resources that are most relevant to a particular user.

  • Analytics dashboard: Userpilot’s resource center analytics can show you key metrics like the total number of visitors, how many modules have been clicked, and changes in the click rate to help you gauge performance. You can also sort data by a specific time period if needed.

Userpilot’s onboarding checklist

Onboarding checklists help new users learn about a product and reduce their time-to-value (TTV). Userpilot checklists can be created using the no-code builder, used to trigger specific actions, and tracked using the analytics dashboard to gauge overall engagement.

Here’s how you can use Userpilot to create an advanced onboarding checklist:

  • No-code builder: Userpilot’s checklist creator lets you edit the content of checklists, add tasks, style icons, and configure the triggers for when your checklist should appear. You’ll also be able to choose from five widget icons (or upload your own) and recolor the widget to match your UI.

  • Smart tasks: Checklist tasks can be set to trigger specific actions upon being completed, such as redirecting a user to a different page, launching an in-app flow, or running a custom JavaScript function. You can also set the conditions for when a task and action will be marked as complete.

  • Checklist analytics: The Checklists dashboard shows you all relevant metrics. These include the number of live checklists you have, how many views they’ve gotten, and how many have been completed. You can also sort these analytics by segment or time period to identify trends.

Userpilot’s in-app messaging

In-app messaging enables communication within your product to onboard new users or drive feature adoption among existing customers.

Here are a few ways you can send in-app messages using Userpilot:

  • Modals: Userpilot lets you use modals to send unmissable in-app messages to your users. Simply choose from one of the six templates or create a new modal from scratch. You’ll be able to use text, emojis, images, and videos to help your modals get the message across to users.

  • Banners: Userpilot banners can be used to send in-app messages that are urgent but don’t need to take up the entire screen. You can also add blocks with text, emojis, images, videos, forms, custom JavaScript functions, and more to style banners to your liking.

  • Tooltips: They are the least intrusive form of in-app messaging as they only show up when users hover over an element or click on an info icon. You’ll be able to adjust the height, shape, color, and placement of tooltips to make them native-like.

What are the pros and cons of Userpilot?

Userpilot pros

As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:

  • No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
  • UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
  • Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
  • Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
  • Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
  • A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
  • Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
  • Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
  • Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
  • Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
  • Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.

Userpilot’s cons

Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:

  • Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
  • Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
  • Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.

Userpilot’s pricing

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

  • Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, user feedback, and customization.
  • Growth: The Growth plan starts at $499/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
  • Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit and compliance (SOC 2/GDPR).


There you have it.

It should be easier now to make an informed decision whether Stonly is your go-to option for In-app messaging. Ultimately, the best choice will depend on your product and current needs.

If you’re looking for a better alternative to Stonly for In-app messaging, book a Userpilot demo today to experience firsthand how it can enhance your user experience and drive product growth!

Looking for a Better Alternative for In-App Messaging? Try Userpilot


  • 14 Day Trial
  • No Credit Card Required
previous post next post