Tag: Day One Retention

Day One Retention: Why It Has the Biggest Impact on Revenue
August 6, 2020

Get it wrong and nothing you can do later on will fix your problems. But get it right and you and your users are set for a long (and hopefully mutually beneficial 😎) relationship. No, we are not talking about a first date. But almost. Day One Retention is a bit like that. If you lose a customer on day one, the Lifetime Value of that customer will be about as low as it can be. Maybe even lower than the cost of acquiring them in the...

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