Tag: power users

Product Management
The 1% Trap: Product Managers, Stop Building Features Just for Your Power Users!
May 11, 2021

It’s a sad state of affairs when you dig into app metrics. A quarter of all mobile apps are only used once - and 85% of us use 5 apps regularly. Think about your own day, how many apps do you use and how many have you tried once and then never opened again? Although these are Mobile App statistics, other consumer products or freemium/free-trial B2B SaaS products aren’t that much better. As Product Managers, we often over-prioritize for Power...

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Product Experience
The Secret Power of SaaS and Its Dark Side: All You Need to Know About Power Users (And How to Get More of The Real Ones)
November 19, 2020

Power users. Everybody thinks they know one when they see one. But how well do you really know your power users? What makes them power users instead of regular users? And are they always the ones you should chase? (You must be getting a hint what’s the answer to this one from the title!) Unlike the popular opinion, determining who your power user is not as simple as counting the web sessions. And the relationship you may have with them is...

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