Tag: product marketing

Product Management
What Is Product Intelligence?
May 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. If you’re interested in learning more about how product intelligence can transform your product business, you’re in for a treat. In this...

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Product Experience
SaaS Metrics 101: LTV - Lifetime Value
May 3, 2021

I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). It stands to reason: why wouldn’t you want to increase the amount of money you make from each of your customers during the time they work with you? But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. Let’s take...

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Growth \ Product \ Product Management
The 12 Best Product Marketing Software for SaaS in 2021
April 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedbackAcquire and retain users of that product Although these are fundamental issues in any business, the term “product marketer” is itself still fairly new, and defined slightly differently from business to business. Having the right software at your disposal can make product marketing...

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Product Experience
User Journey Analytics: The Practical Guide. Use Cases To Drive Growth
April 20, 2021

Tracking user journey analytics is a big part of every product manager or marketer’s job. But tracking user analytics data across the user journey, and leveraging it to drive growth, are two separate things. Graphs and pie charts look nice, but what's the point of having all that data if you don't understand how to look at it, interpret it and ultimately, translate it into growth opportunities? Source: fullstory.com One of the biggest...

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Product Management
Credit Card vs. No Credit Card For SaaS Trials - What Should You Choose?
April 16, 2021

Offering a free trial is often expected for SaaS products in 2021. Even companies with high brand recognition, like Adobe and Hubspot, provide free trials of their products. That’s why most SaaS companies today don’t face a dilemma whether they should be offering a free trial or not. Rather, they need to choose how they will be providing a free trial. We covered in a previous article - How long should your free trial be? Today, we will...

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Product Experience
11 Product Marketing Tools Every SaaS Company Should Try
March 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. So - to give you a quantum of solace - we’ve curated a list of...

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Product Experience
Measuring User Engagement Experiences to Drive Product-Led Growth
March 10, 2021

Part of the concept behind product-led growth is to understand where users are finding value in your product and to drive user engagement upwards. But before you start pointing people in all kinds of different directions, you need to get an overall picture of how people are engaging with your app and where potential points of friction exist. Measuring user engagement at different points of the user journey can help you create a product adoption...

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Product Management
Product Conferences In 2021 You Can't-Miss
February 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. Check them out below in our month-by-month roundup with prices, dates, who attends, format, and what topics are going to be discussed. Table of contents FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember December February Product Conferences ❄️ We are already halfway through...

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Product Experience
Tap into this User Engagement Strategy to Experience Hyper-growth
January 30, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial.Stop users from only signing up and then never using the product.Converting large numbers of trial users into customers.Increasing feature adoption and creating “power users” or “product advocates.” However, one of Product Marketing...

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Product Experience
Why You Need A Product Marketer Right Now & How To Hire Them
October 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) - we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! We’ve covered all the bases from how a product...

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