Tag: product marketing

Product Management
Product Conferences In 2021 You Can't-Miss
February 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. Check them out below in our month-by-month roundup with prices, dates, who attends, format, and what topics are going to be discussed. Table of contents FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember December February Product Conferences ❄️ We are already halfway through...

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Product Experience
Tap into this User Engagement Strategy to Experience Hyper-growth
January 30, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial.Stop users from only signing up and then never using the product.Converting large numbers of trial users into customers.Increasing feature adoption and creating “power users” or “product advocates.” However, one of Product Marketing...

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Product Experience
Why You Need A Product Marketer Right Now & How To Hire Them
October 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) - we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! We’ve covered all the bases from how a product...

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Product Experience
What is Product Marketing and Why Should I Care?
February 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. And so - the purchasing decisions are now made by the end-user - not execs. From: BUILD....

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Growth \ Product
The Ultimate In-App Marketing Guide for Product Marketers in 2020
July 16, 2019

In-app marketing - Everyone's doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it's 9x cheaper to retain existing customers as opposed to finding new ones? How about the fact that it's 4x cheaper to upsell to current users? Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. It...

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