SaaS signup flows Archives | Thoughts about Product Adoption, User Onboarding and Good UX

Tag: SaaS signup flows

Growth \ Product \ Product Management

The Marketer’s Guide to Product-led Growth Marketing

June 10, 2019

Product-led growth marketing is like the business equivalent of really great storytelling. And that is → Show don’t tell. That’s why we wouldn’t dare tell you what product-led marketing is or how to do it. Instead, we’re going to show you how to drive it. What is product-led growth marketing? Here's an easily digestible definition for those who are new to the concept: Product-led growth marketing is when you use the product as the primary...

Good UX Inspiration \ Product \ User Onboarding

2 Ways to Design Your Next Signup Flow [Examples & Best Practices]

December 31, 2018

The signup flow is one of the most critical aspects of the user experience journey. It is the initial encounter that a user has with your product. The way you design it can have a major impact on how users perceive your product. In this article, I will be going over two popular SaaS signup flows: friction-based signup flow vs. frictionless signup flow. In short, a friction-based flow is one that will make it harder for the user to complete the...