Category: Product

Product
Improve SaaS Feature Adoption With These 3 Quick Wins
June 6, 2019

Feature adoption is critical to the success of any SaaS product. As a PM, the last thing you want is for your users to completely ignore the features you’ve been slaving over the past few months. But it’s actually even more important than that. You see, a lot of SaaS companies have fairly limited resources. When it comes to product development, you need to spend those resources wisely. That means building features that your users actually use....

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Product
How to Use Feature Discovery to Improve Product Adoption
May 29, 2019

Feature discovery is an important aspect of any SaaS product. It has the power to drastically improve adoption of your product and any new features you release. For some reason, however, a lot of SaaS companies overlook it, or fail to utilize it effectively. In this article, we’re going to take a look at how you can use feature discovery inside your own product. If you apply the principles we cover to your product, then your users will start...

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Growth \ Product
How Your Software Demo Can Sell Your Product For You
May 24, 2019

When we say software demo, what comes to mind? Do you think of boring screen-shares? Salespeople trying to push you ever closer to purchasing? Perhaps even thinking about it is enough to make you mildly panic. The truth is, until recently, software demos were simply a way to show off your product to interested prospects. They took the form of glorified presentations. They weren’t engaging, they didn’t scale well, and they weren’t even that...

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Product \ User Onboarding
9 Growth Hacky Ways to Use Psychology in Your App Onboarding
March 5, 2019

Ever wondered why your users don’t continue using your product after their app onboarding or post sign-up? There are various reasons why that might happen. Perhaps they aren't reaching your product's Aha! Moment quickly enough. Maybe you're using boring product tours instead of interactive walkthroughs. A lot of app onboarding is about psychology. Psychology doesn’t just help us create better marketing campaigns or user interfaces....

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Product \ User Onboarding
How to use context-driven product experiences to drive user adoption?
February 8, 2019

In an increasingly competitive SaaS landscape, it becomes harder by day to engage new signups, activate them and successfully take them along the journey of user adoption. With a limited attention span, users are more likely to lose interest in products that don't demonstrate value right away or become quickly frustrated with bad product experience. A 'good' product experience is one that never fails to provide users with value based on their...

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Product \ User Onboarding
4 Ways to Personalize Your User Onboarding Experience
January 29, 2019

At the heart of a great product user onboarding experience is user success. Your product solves a problem for your user. They hire your product to solve that problem for them. An effective onboarding flow helps them successfully solve that problem with your product. To design an onboarding experience is to understand the user and their problem. That way we can align the product experience with their personal success. This will also help us create...

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Product \ User Onboarding
The Ultimate Guide to Hacking Your SaaS Free Trial Conversion Rates
December 4, 2018

Today, I'll give you some guidance on how to hack your free trial conversion rate. This will help you convert more of your trial users into your most loyal customers. But before you can convert free users into paying customers, there’s one unspoken rule. You need to do whatever it takes to help your users become badass in your product. Only then, you can optimize for conversions to your heart's content, but please don’t skip the first...

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