Category: Product

Customer Success \ Growth \ Product
How to Increase Product Adoption For Your SaaS
November 13, 2019

You can spend thousands of $$$ on marketing, hours fine-tuning your sales funnel, and yet, no results? Why? Well, most likely it’s because you need to improve your product adoption. Product adoption is crucial to the success of any SaaS product. I don’t just mean it’s what separates the good from the great, I mean it separates those that survive and those that don’t. This might sound like I’m exaggerating. But, as you’re about to see, if...

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Product \ Product Experience
How Product Usage Analytics Can Boost Engagement
November 8, 2019

Unless you’ve been living under a rock the past decade, you’ll know that data is key to the success of any SaaS product. Perhaps the most important data at your disposal is product usage analytics. In this guide, we’re going to look at: What product usage analytics is Why product usage analytics is so useful How segmentation takes your data to the next level How to use product usage analytics to boost product engagement Let’s get...

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Product \ Product Experience
How to Increase and Measure Product Engagement
October 24, 2019

Product engagement is a key factor when it comes to a successful SaaS product. Without engagement, you’ll find it really hard to retain your users, and upsell them onto more premium price plans. In this article, we’re going to teach you everything you need to know about product engagement. You’ll learn: What product engagement actually is What a product engagement manager does Why product engagement is essential for your business ...

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Product
Drive Adoption with these Major and Minor Release Notes Examples
September 27, 2019

If there’s one thing SaaS companies need to be good at, it’s launching new features or products. As you’re about to see from these major and minor release notes examples, some of them are brilliant at it. But a lot of SaaS companies get the building and shipping part right, then struggle when it comes to actually driving adoption. Release notes can be a bit of a pain to get right. That’s why I thought I’d write this guide on how you can...

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Good UX Inspiration \ Product
How to Retain Users Better with User Experience Journey Mapping
September 24, 2019

With no-code user onboarding tools, it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. User experience journey mapping makes us ask this question: How do users move through their own goals, not our hoops? UX journey maps are the antidote to product-led marketing, onboarding, and product development that happens for its own sake....

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Product
How to Achieve Product Adoption in 4 Easy Steps
July 30, 2019

So, you've successfully launched a product and now you're planning to launch a new product within the category. If that's the case. This blog is for you. We're here to give you ideas to help make your product adoption rates skyrocket. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. Unfortunately, it doesn’t always work like that. If product launches...

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Product
6 Product Positioning Strategy Misconceptions in a SaaS Business (and What You Can Do About Them)
July 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what "market or product positioning or product positioning strategies" were. I was a linguistics graduate who needed money, so I started a generic ‘translation services agency’ business. If you’re wondering where’s SaaS? Hear me out first. You'll see the dots connecting. So back to the story, I checked my competitor’s...

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Product \ User Onboarding
The Aha! Moment Guide for Product Onboarding
July 25, 2019

Are your users struggling to find value in your product? Is your activation rate lower than you need it to be? Maybe your users are simply abandoning your product? If any of those are true, then it sounds like you need to find your product's Aha! moment. In this mini-guide, I’m going to explain everything you need to know about the Aha! moment. You’ve probably heard it mentioned before, you might even know what it is. What you might not...

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Growth \ Product
The Ultimate In-App Marketing Guide for Product Marketers in 2020
July 16, 2019

In-app marketing - Everyone's doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it's 9x cheaper to retain existing customers as opposed to finding new ones? How about the fact that it's 4x cheaper to upsell to current users? Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. It...

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