The Customer Development Process is used to validate a product idea and verify if it satisfies the needs of the customer. The process consists of 4 steps and takes place between the Business Model Design and Agile Engineering in the Lean Startup methodology. It is a very valuable framework that can help start-ups build products that meet customer needs and are viable from a business standpoint.
A B2B SaaS customer journey map is essential to understanding your customer’s needs and optimizing the user experience at all touchpoints.
Dive into the essentials of customer experience design. Discover its significance, how it differs from UX, and the key principles to enhance customer-brand relationships.
Customer acquisition cost (CAC) is a crucial metric that measures the total marketing and sales expenses a business incurs in acquiring a new customer. In this article, we’ll delve into the ins and outs of CAC, its industry-specific benchmarks, and the proven practices to improve it.
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.
Learn how to conduct a comprehensive customer churn analysis for your SaaS business in 2024. Discover the benefits, steps, and methods to identify and address churn and improve customer retention.
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