Search Results for: customer insights

What Does a Product Marketing Manager Do? 8 Key Responsibilities

What Does a Product Marketing Manager Do? 8 Key Responsibilities cover
User Onboarding

A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. They work at the intersection of development, marketing, and sales. In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. We will also point our readers toward some amazing resources for development.


13 SaaS Freemium to Premium Conversion Techniques

13 SaaS Freemium to Premium Conversion Techniques
Product SaaS

Want to skyrocket your freemium to premium conversions? Learn how to make value demonstration a priority, incorporate gamification to keep users engaged, upsell contextually, and turn more free users into paying users. We’ve curated the best techniques successful SaaS businesses like Slack, Figma or Dropbox use.