Customer acquisition cost (CAC) is a crucial metric that measures the total marketing and sales expenses a business incurs in acquiring a new customer. In this article, we’ll delve into the ins and outs of CAC, its industry-specific benchmarks, and the proven practices to improve it.
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.
Learn how to conduct a comprehensive customer churn analysis for your SaaS business in 2024. Discover the benefits, steps, and methods to identify and address churn and improve customer retention.
Customer-led marketing places customers at the heart of your marketing strategy. Here are the best practices you can use to drive sales with it.
Explore this comprehensive guide to understand the core responsibilities, earning potentials, and essential skills required to excel as a customer engagement manager!
Explore this comprehensive guide to understand the core responsibilities, earning potentials, and essential skills required to excel as a customer onboarding manager!
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