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Customer Development Process 101 – The Product Manager Guide

Customer Development Process 101- The Product Manager Guide cover
Product Management

The Customer Development Process is used to validate a product idea and verify if it satisfies the needs of the customer. The process consists of 4 steps and takes place between the Business Model Design and Agile Engineering in the Lean Startup methodology. It is a very valuable framework that can help start-ups build products that meet customer needs and are viable from a business standpoint.