Search Results for: customer insights

What are Dormant Users and How to Manage Them?

dormant users
UX Analytics

Chances are, you’ve got a truckload of dead, dormant users who have taken their revenue with them. Some of these never even switched from trial users to paid users. This article explores who a dormant or inactive user is, how to identify them, and the steps to re-engage them.


A Comprehensive Guide to User Analytics: Tools & Methods

A Comprehensive Guide to User Analytics: Tools & Methods cover
UX Analytics

User analytics is a research method which involves collecting, analyzing and interpreting data on user interactions with the SaaS product. Its main objective is to understand how users behave inside the product to inform product development and design, marketing efforts, and customer support processes.