14 Best Behavior Analytics Tools For Tracking User Activity


By analyzing user behavior patterns and uncovering valuable insights, behavior analytics tools enable businesses to design strategies that drive retention and business growth.

Discover the cutting-edge of behavioral analytics tools! In this article, we’ve compiled 15 of the best behavior analytics tools for tracking user activity!


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What is behavioral analytics?

Behavioral analytics involves collecting, analyzing, interpreting, and predicting user behavior.

Behavior analytics allows small teams and businesses to quickly adapt to how users behave and adopt their behaviors for effective road mapping, marketing strategies, and retention.

Types of behavioral analytics tools used in SaaS

Behavior analytics tools come in a variety of shapes, sizes, and functions. Different tools collect data, analyze data, and interpret data differently, leading some tools to be more effective in one aspect than others. Here’s a short list of the different types of behavioral analytics tools used in SaaS:

  • Product analytics tools. These are tools that track user behavior data across your products and can give insights into engagement, retention, drop-offs, etc.
  • Predictive analytics tools. These are tools that take quantitative data and predict the next actions that users will most likely take with your product. For example, they can reveal at-risk customers based on previous churn data.
  • Session replay tools. These tools produce session recordings to show how users interact with a product. By tracking things like mouse movements and clicks, you can spot rage clicks or app crashes to indicate friction points that need addressing.
  • Heatmap tools. These tools produce data visualization by projecting data via heatmaps. They indicate what areas people click on the most, indicating what areas grab your customers’ attention.
  • Feedback and Voice of the Customer (VoC) tools. These tools produce actionable insights from gathering, analyzing, and interpreting user feedback.
  • A/B testing tools. These tools allow teams to test new elements and different copies of their products. These tools analyze the effectiveness of the change according to the set metrics, allowing teams to optimize conversion and retention.

15 Best behavior analytics tools for tracking user behavior data

With the basics out of the way, here are 15 of the best behavior analytics tools for tracking user behavior data!

1. Userpilot – the best user journey analytics tool for web apps

Userpilot is a product growth platform for enterprises focused on event tracking, customer adoption, and customer churn reduction.

Userpilot behavior analytics dashboard
Features and events dashboard in Userpilot.

Main features

Here’s a brief overview of Userpilot’s user journey analytics tools:

  • Feature tags and heat maps. Userpilot’s feature tags tool allows you to tag individual UI elements and track how users interact with them. After that, you can visualize the engagements of different elements with color-coded heatmaps.
Userpilot heatmaps
Userpilot’s Heatmaps feature.
  • Customer profiles. Userpilot offers granular insights from each user on your platform with its customer profiles feature. You can zoom in on each user and get insights into their product usage, sentiment, and more.
Userpilot customer profiles
A customer profile from Userpilot.
  • Funnel analysis. Monitor user engagement over every stage of the customer journey with Userpilot’s funnel analysis tool. Track how users progress through each stage, discover troublesome behavior, identify drop-offs, and refine your conversion funnels for optimal results.
Userpilot funnel analysis
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  • Path analysis. With Userpilot’s path analysis tool, follow along customer journeys to see where users end up. Choose a starting point, and follow along the different paths. Discover how many users arrive at your preferred ending, analyze how different paths lead to conversion, and refine the “happy path“.
Userpilot path analysis
A path analysis done with Userpilot.
  • Retention tables. The retention table tool allows teams to analyze retention over time. See retention rates across your cohorts, calculate customer lifetime value, and develop effective strategies to increase retention rates.
Userpilot retention tables
Retention reports in Userpilot.
  • AI analytics. Userpilot’s AI analytics tool empowers product teams that lack data scientists to create and interpret reports into actionable insights.
Userpilot AI analytics
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  • User segmentation. The user segmentation tool lets you group users using a wide array of criteria. You can start with simple segments like demographic, location, or visit time, or venture into advanced segments with criteria including company, NPS score, in-app events, etc.
Userpilot user segmentation
User segmentation on Userpilot.


Here’s an overview of Userpilot’s pricing plans:

  • Starter. Starts at $249/month and supports up to 250 survey responses per month, 10 user segments, 15 feature tags, a built-in NPS dashboard, and access to third-party integrations (except HubSpot/Salesforce).
  • Growth. Starts at $499/month and includes everything in Starter plus unlimited feature tagging, an in-app resource center, A/B testing options, AI-powered content localization, event-based content triggers, a dedicated customer success manager, and extra integrations like HubSpot/Salesforce.
  • Enterprise. Uses quote-based pricing and includes enterprise features such as custom roles, permission management, premium integrations, priority support, activity logs, security audits, and SOC 2/GDPR compliance.

2. Google Analytics – best website analytics software

Google Analytics is a freemium website analytics software offering users robust customer analytics capabilities.

Google Analytics Funnel Analysis
A funnel analysis report from Google Analytics.

Key features

Here’s a brief overview of Google Analytics’s website analytics tools.

  • Proactive insights. Google Analytics’s proactive insights feature notifies you of any important changes in your metrics, emergent trends, and other growth opportunities you should know.
  • Event tracking. Google Analytics also keeps track of events that occur within your product. It collects behavioral data like clicks and site visits, as well as other important contextual data like system errors, crashes, system events, and more.
  • Acquisition reports. One of the many reporting features of Google Analytics, acquisition reports monitor visitor behavior, keeping track of where visitors come from and how they arrive on your website. This enables you to measure the effectiveness of your marketing strategies.


Google Analytics operates a freemium model of pricing. They offer their basic version for free and their premium version (Google Analytics 360) available for enterprises upon request.

3. Mixpanel – best cross-platform behavior analytics tool

Mixpanel is a customer analytics platform best known for its strong data visualization functionalities.

Mixpanel product metrics dashboard
Mixpanel’s product metrics dashboard.

Key features

Here’s a brief overview of Mixpanel’s cross-platform behavior analytics tools.

  • Dashboards. Mixpanel’s strongest feature, dashboards provides teams with tools that visualize behavioral data into easily digestible reports. In addition, Mixpanel’s board templates let you take advantage of boards tailored to your industry, reducing the need to build a board yourself.
  • Event Context. The event context feature provides teams with contextual data for tracking user events, making sure that team members pick the right event to feature in their reports. Along with the event description, Mixpanel includes an image of the event and reports that feature it.
  • Warehouse connectors. Connecting your data warehouse to Mixpanel is made more convenient with warehouse connectors, allowing for swift and safe data transfer without any coding required.


Mixpanel offers two paid plans: Growth, priced at $20/month, and Enterprise, the price available upon request.

Mixpanel also offers a free plan. For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free.

4. Hotjar – best user sessions analytics software

Hotjar is a customer behavior analytics software best known for its heatmaps and session recording functionality.

Hotjar session recording
A session recording from Hotjar.

Key features

Here’s a brief overview of Hotjar’s qualitative data analytics tools.

  • Heat maps. Color-coded heatmaps that present user interactions by visualizing where and what customers interact with the most and the least.
  • Session recordings. The session recordings feature in Hotjar recreates everything from rage clicks to erratic mouse movements. Correlate your data with actual events and discover friction points within the system that hamper conversion rates.
  • Trends. Unlike traditional analytics tools, the Trends feature does more than record raw numbers like page visits, bounce rates, and whatnot. Hotjar visualizes your data into a readable chart that shows a fuller picture of your growth and connects results with session recordings to provide more context.


For its heatmaps and recordings features, bundled together as Observe, Hotjar offers two paid plans (starting with Plus’ $32/month billed annually, up to Business’ $56/month billed annually). It also offers a free plan and a 15-day free trial.

5. Crazy Egg – best heatmap analytics software

Crazy Egg is a behavior analytics tool built for conversion rate optimization with customer analytics tools like heatmaps, scroll maps, etc.

Crazy Egg Heatmaps
A heatmap analysis from Crazy Egg.

Key features

Here’s a brief overview of its heatmap analytics tools.

  • Snapshots. Crazy Egg’s snapshots feature keeps track of user actions within your product and offers 5 types of heatmap reports that visualize your data in different ways.
  • A/B testing. A/B testing within Crazy Egg is both simple and powerful. Start a test with its user-friendly interface, take advantage of AI to automate some heavy lifting, and then switch to the most effective variant in an instant.
  • Traffic analysis. Measure your marketing effectiveness by studying where your visitors come from. See how traffic lands on your web pages and discover your most active referral sources, all found in a single, convenient place.


Crazy Egg offers three paid plans (starting at Standard’s $49/month billed annually up to Enterprise’s $249/month billed annually) and a 30-day free trial.

6. Tableau – best for behavioral data visualization

Tableau is a business intelligence and behavioral analytics platform focusing on effective data visualization.

Tableau KPI dashboard
Source: Tableau.

Key features

Here’s a brief overview of Tableau’s data visualization tools.

  • Geospatial analytics. Tableau projects your data onto a visual map to offer more granular and contextualized insights, particularly in terms of location. Discover where you make the most impact and why, and work with that advantage.
  • Explain data. Even with visualizations, understanding reports can be quite difficult, especially for teams that lack any technical expertise. With Explain Data, Tableau employs its AI to give simple and intuitive explanations for metrics inside your visualized report.
  • Join step. Tableau’s join step feature lets you combine two or more tables into a common field for visualization and analysis. Investigate user behavior even from disparate sources and gain a more comprehensive report with more nuanced insights from aggregate data.


Tableau offers three paid plans (starting at Tableau Viewer’s $15/month billed annually, up to Tableau Creator’s $75/month billed annually), and a plan for enterprises available upon request. Tableau also offers a 14-day free trial for prospective users.

7. Pendo – best for tracking how mobile users interact with the product

Pendo is a digital experience optimization platform for product analytics of mobile and web applications.

Pendo segmentation dashboard
Pendo’s main dashboard.

Key features

Here’s a brief overview of Pendo’s product analytics tools for mobile.

  • Multi-platform analytics. Pendo can track product analytics data on both web and mobile apps. This provides a more holistic view of how users interact with your product on different platforms.
  • Feedback analyses. Gather data directly from real users with the direct feedback functionality from Pendo. More than just collecting user preferences, Pendo shows which issues to prioritize first, allowing you to address pressing concerns from important user segments.
  • Pendo paths. Pendo’s path reports show you the exact actions that a user takes, in sequence, before or after interacting with a specific feature, event, or page within your product.


Pendo operates a quote-based model for all its pricing tiers. Pendo also offers a free plan with limited features.

8. Amplitude – best customer behavior analytics tool for event tracking

Amplitude is product analytics software best known for its advanced event-tracking capabilities.

Amplitude conversion funnel
A conversion funnel from Amplitude.

Key features

Here’s a brief overview of Amplitude’s user behavior tools.

  • Report generation. Amplitude can generate reports automatically after vigorous data collection. Input on Amplitude, for example, the best path to conversion, and Amplitude will generate the report that best demonstrates the answer to your question.
  • Anomaly detection. This user behavior analytics tool scours through your metrics to identify mysterious upticks or drops from what you projected. Detect anomalous user actions and make adjustments before they make a significant impact on your business.
  • Data unification. With Amplitude’s customer data platform, teams can bring data from multiple sources and harness them for multiple destinations. Amplitude processes a plethora of data to produce accurate reports, bolstered by integrations from other user behavior analytics tools like Userpilot, Braze, Google Tag Manager, etc.


Amplitude offers three paid plans. The lowest paying tier, Plus, costs $49/month billed annually. The next two tiers, Growth and Enterprise, operate under a quote-based pricing model. Amplitude also offers a free plan as well as a 14-day free trial.

9. Optimizely – best A/B and multivariate testing tool

Optimizely is a digital experience platform focusing on marketing optimization to generate results.

Optimizely multivariate test
A multivariate test conducted on Optimizely.

Key features

Here’s a brief overview of Optimizely’s marketing generation and analytics tools.

  • A/B and multivariate testing. Optimizely boasts a powerful A/B and multivariate testing tool that doubles as a conversion rate optimization tool. The omnichannel experimentation feature lets you design and experiment with all marketing channels available, casting a wide net for your A/B or multivariate tests.
  • Lifecycle management. This behavioral analytics tool allows teams to accompany and optimize the customer journey lifecycle. Create your roadmap or utilize time-tested templates, and then switch them out for more effective ones as you walk them through the conversion funnels.
  • Robust personalization. Optimizely’s adaptive recommendations feature takes account of user behavior and user attributes to tailor digital experiences for every individual user. Understanding user behavior comes easily with their pre-built algorithms doing most of the heavy lifting.


Optimizely’s content marketing platform offers a paid plan at $79/month per user, as well as a free plan and a 30-day free trial. For access to Optimizely’s full catalog of features, including its experimentation features, you will need to request a quote.

10. FullStory – best tool that combines quantitative and qualitative data in real-time

FullStory is a digital experience intelligence platform specializing in optimization and user behavior analytics.

FullStory Dashboard
Source: FullStory.

Key features

Here’s a brief overview of FullStory’s user behavior analytics tools.

  • Frustration signals. FullStory keeps track of frustration signals and automatically notifies teams when they happen. Discover overlooked friction points with rage clicks and error clicks, taking into account mouse clicks and thrashed cursors that monitor erratic mouse movements.
  • Tagless autocapture. The tagless auto-capture feature is one of FullStory’s user behavior analytics functionalities, keeping track of every event that users encounter during their site visit — even events that teams have forgotten to tag. You also have access to this data even years later since the auto-capture is retroactive.
  • Session replay. Correlate user behavior with qualitative evidence using FullStory’s session replay tool. FullStory takes its captured data and intelligently recreates every session, giving you a visual picture of what transpired. Additionally, FullStory’s private by default ensures personally identifiable information is kept hidden during every session replay.


FullStory operates a quote-based model for all three of its pricing tiers. FullStory also offers a 14-day free trial access for their Business tier.

11. Akkio – best behavioral analytics tool for churn prediction

Akkio is a no-code AI platform that lets anyone create and use predictive models with just a few clicks.

Akkio predictive analytics
A predictive analytics model from Akkio.

Key features

Here’s a brief overview of Akkio’s user behavior analytics tools.

  • Forecasting. Akkio’s machine-learning model takes historical data to predict user behavior. Teams can generate reports with this data to share with their clients or explore them more granularly to identify possible trends and patterns that teams need to design around.
  • Chat explore. Exploring your data is made more accessible with Akkio’s chat explore feature. With built-in GPT-4, Akkio translates your question into readable answers that parse your data and explain it plainly but effectively.
  • Churn prediction. Akkio’s premier user behavior analytics tool, churn prediction lets teams identify at-risk customers and act on them before they drop off completely.


Akkio offers two paid plans (starting at Basic’s $49/month up to Professional’s $99/month) and a 14-day free trial.

12. Salesforce – best user behavior analytics software for sales teams

Salesforce is a user behavior analytics software with CRM analytics designed specifically for sales teams.

Salesforce Einstein Analytics
Source: Salesforce.

Key features

Here’s a brief overview of Salesforce’s user behavior analytics tools.

  • Augmented CRM analytics. Salesforce’s Einstein AI is the #1 CRM AI for sales. Teams can utilize this incredible AI to augment their reports, revealing overlooked insights or creating reports with data teams have not thought of generating.
  • Contextual dashboards. This feature allows teams to embed dashboards from their cloud services into their customer success platform. Keep your whole team updated with relevant metrics, access to new insights, and other data to keep both employees and partners on the same page.
  • Revenue intelligence. The revenue intelligence feature built into Sales Cloud empowers sales teams to increase revenue by using insights pointed out by AI or creating a forecast to predict what happens next.


Salesforce offers five paid plans per user for Sales Cloud (starting with Starter Suite’s $25/month up to Einstein 1 Sales’ $500/month). Salesforce also offers a 30-day free trial for its customer retention management tools.

13. Sprout Social – the best tool to analyze user behavior across social media

Sprout Social is a social media management tool focusing on user engagement and behavior analytics.

Sprout Social Social Listening
Sprout Social’s main dashboard.

Key features

Here’s an overview of Sprout Social’s user behavior analytics tools.

  • Sentiment detection. Sprout Social’s sentiment detection feature assists teams in identifying high-priority messages. Its AI automatically tags whatever post is made on social media as positive, neutral, or negative, reducing decision fatigue for customer support agents.
  • Social listening. The social listening feature helps teams discover what the world — including your potential customers — is talking about. Bring the query toward users with audience analysis to study user preferences, or point toward your competitors with industry analysis to discover upcoming trends.
  • Hashtag tracking. Sprout Social tracks hashtag performance, among the many other things it tracks. Discover and take advantage of hashtags your customers are already using, or utilize hashtags to grow your reach and expand your base.


Sprout Social offers four paid plans (starting at Standard’s $249/month up to Advanced’s $499/month). Its highest tier, Enterprise, operated a quote-based pricing model. Sprout Social also offers a 30-day free trial, with no credit card required.

14. InMoment – best AI-based user feedback analytics software

InMoment is an integrated customer experience platform bolstered by AI to generate powerful insights from user feedback analytics.

InMoment Feedback Breakdown
Source: InMoment.

Key features

Here’s a brief overview of InMoment’s user feedback analytics tools.

  • Intent prediction. InMoment’s customer intent prediction feature lets teams plan ahead of customer decisions. Whether it’s to convert, recommend, or drop off, InMoment can make calculated predictions, allowing teams to act in the best way possible before it’s too late.
  • Conversational intelligence. This feature converts conversational data from multiple sources into intelligible and actionable feedback. From raw audio to transcripts to threaded conversations over messaging, InMoment can help teams make sense of data.
  • Emotion analysis. The emotion analysis feature goes beyond tagging feedback as positive, neutral, or negative. Instead, it correlates a specific emotion to the experience — from fear, anger, excitement, or joy — and allows teams to respond appropriately and with empathy.


InMoment employs a quote-based pricing model for all of its pricing tiers.


Behavioral analytics empowers teams to deliver quality experiences and services that customers are bound to love.

Satisfied customers are loyal and high-revenue customers, making behavioral analytics tools a win-win for both consumers and businesses.

Enjoy the advantages of behavioral analytics! Sign up for a free Userpilot demo today and elevate the reach of your business!

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