10 Best Heat Map Tools to Monitor User Activities

Want to improve the product experience at every stage of the customer journey?

Heat map tools allow you to track user actions on your website or app. You can understand customer pain points, identify friction at different touchpoints, and improve your product accordingly.

In this article, we’ll cover the 10 best heat map tools to help you choose the one most suited to your business needs.

TL;DR

• Heat map tools are data visualization tools that represent data values with color gradients.
• Userpilot’s feature heat maps allow product teams to visualize user interactions with various product elements and improve the user experience.
• Hotjar is great for visualizing user behavior with heat maps and session recordings.
• FullStory is great for identifying website bugs and potential friction points using heat maps.
• CrazyEgg leverages heat maps to optimize conversion rates.
• Mouseflow is known for its behavior analytics to optimize your website’s UX.
• Lucky Orange is a conversion rate optimization tool that pairs dynamic heat maps with surveys and session recordings.
• LogRocket combines heat maps with other product analytics solutions to improve the user experience.
• Smartlook is a comprehensive product analytics platform that combines session recordings and heat maps with event analytics.
• Attention Insight offers AI-driven heat maps and focuses on pre-launch analytics.
• Quantum Metric is a digital analytics tool that focuses on improving conversions and user experiences.
• Book a Userpilot demo to see how you can leverage feature heat maps for user engagement analytics and identify improvement opportunities.

What are heat map tools?

Heat map tools are data visualization tools that represent data values by using color gradients. The intensity of the color corresponds to the data value. The color ranges from blue (the coldest, least engaging areas) to red (the warmest, most engaging areas).

Heat map tools are typically used in user experience (UX) design and/or behavior analytics. You can see which elements users interact with the most, how far they’ve scrolled down a page, and where they’re clicking. You can even track their mouse movements.

10 Best heat map software tools to track user behavior

You may not find everything you’re looking for in a single platform. So, let’s see what key features each of the 10 best heat map tools offers.

Userpilot

Userpilot is a powerful product growth platform that strongly focuses on building personalized customer experiences targeted to different customer segments, completely code-free.

With its feature heat maps, Userpilot enables product teams to visualize how users interact with various product elements and enhance the customer experience. The platform is popularly used by product management, product growth, product marketing, and UX designing teams.

Main features

• Tag feature for feature heat map: Feature tagging lets you tag features and monitor all user interactions (i.e., clicks, hovers, and text inputs) with any UI element in your product. A feature tag uses a UI element detector to pick up elements for tracking. This lets you track the highest and lowest user engagement with specific or all features.
• Analyze feature heat maps by user segments: This feature lets you compare the interaction levels between customer segments. By understanding how different segments interact, you can improve and personalize their experiences accordingly.
• Track heat map by time period: This lets you see changes in interaction levels of the same segments or across all users during a given period.
• Comes with other analytics features: Userpilot offers comprehensive product analytics functionalities such as event tracking, goal-based analytics, user feedback analytics, etc.

Userpilot Pricing

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

• Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
• Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
• Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

Rating

Userpilot is rated 4.6 out of 5 on the popular product review platform, G2.

Hotjar

Hotjar is great for visualizing user behavior with heat maps. Its main audience includes product managers, digital marketers, UX designers, CEOs & founders.

Main features

• Click, scroll & move maps: The scroll maps let you see the exact percentage of visitors who scroll down to a specific point on a page. Meanwhile, click maps show you where visitors click (or tap their fingers on for mobile apps).
• Special heat maps: You can filter data and build special heat maps based on user attributes such as user role, account creation date, whether they’re trial users or not, etc.
• Highlights: This feature allows you to ‘Favorite’ and share actionable insights from the heat map analysis with your colleagues. Thus, it allows cross-functional collaboration (such as between product teams and UX designers).
• Session recording tool: You can pair heat maps with user session recordings to better understand user behavior. The recordings capture clicks, scrolls, taps, and mouse movements across several pages.

Pricing

Here are Hotjar’s pricing packages:

• Basic: $0 forever
• Plus: $32/month
• Business: $80/month
• Scale: $171/month

Hotjar offers a 15-day free trial on the Business plan. You need to contact the sales team to try out the Scale plan.

Rating

Hotjar is rated 4.3 out of 5 on G2.

FullStory

With a focus on customers’ digital experiences, FullStory is great for identifying website bugs and potential friction points using heat maps. The tool is popular among product, customer success, engineering, and marketing teams.

Main features

• Scroll & click maps: Like Hotjar, FullStory offers scroll and click maps to analyze user behavior. You can use a page marker to mark the area you want to test and get the percentage of page views in which a user scrolls to at least that depth.
• Session replay tool: FullStory’s session replays allow you to see what individual visitors see and do across all tabs.
• User segments: You can perform heat map analysis for specific segments, such as visitors from ad campaigns, returning customers, etc.

Pricing

FullStory’s pricing plan is as follows:

• Enterprise
• Advanced
• Business

FullStory doesn’t disclose the prices publicly. However, it offers a Free Edition, which is its freemium plan. The software also offers a 14-day free trial for its Business edition and requires a demo call to trial the Enterprise edition.

Rating

FullStory is rated 4.5 out of 5 on G2.

CrazyEgg

Snapshots is the heat map tool from CrazyEgg. It focuses on conversion rate optimization by pinpointing the elements that encourage users to convert. CrazyEgg is used by marketing, digital marketing, social media, and ed-tech teams.

Main features

• Snapshots: Snapshots are detailed reports on a single web page on your website for a given period. It shows how users are engaging with the existing version of the site. You can build new snapshots for these same pages to get ‘before’ and ‘after’ reports and study how the level of engagement changes as you make improvements.
• User segments: You can choose particular segments by selecting the devices you want to track traffic from, such as desktops, tablets, or smartphones. Moreover, you can compare the traffic from different sources.
• A/B Testing Page Editor: This feature lets you experiment with various product descriptions, headlines, or sales copy to optimize a particular page or the entire website.
• Recordings: With session recordings, you can study the user interactions for specific audience segments and find whether they are taking action on your most critical site goals. You can also filter users by source, like Google.

Pricing

Let’s look at CrazyEgg’s pricing plans.

• Basic: $29/month
• Standard: $49/month
• Plus: $99/month
• Pro: $249/month
• Enterprise: Custom pricing

Crazy Egg offers a 30-day free trial for its paid plans.

Rating

CrazyEgg is rated 4.2 out of 5 on G2.

Mouseflow

Mouseflow is great for behavior analytics to optimize your website’s UX. It offers website heat maps along with rich data visualization and analytics. Mouseflow is commonly used by marketing, analytics, product, and UX design teams.

Main features

• Heat maps: Mouseflow offers 6 different types of heat maps:

1. Click maps: Mouseflow’s click maps track clicks, taps, and hovers on your website or landing page. They allow you to assess the effectiveness of links throughout a web page.
2. Scroll maps: These maps show the percentage of people who scroll down to each page in depth. You can use the insights to ensure users see the most critical content.
3. Movement maps: By tracking people’s mouse movements on web pages, you can use the insights to choose effective design, topography, colors, and layout.
4. Attention heat maps: These provide the average time a user spends on your content. You can get on-page statistics for deeper insights as you hover over different parts of a web page.
5. Live maps: They let you check user interactions with dynamic elements like sliders, and drop-down menus work in real-time.
6. Geographical heat maps: They help you determine which audience to localize your content for and which product/product pages people from different locations prefer.

• A/B tests: You can use the insights from heat maps to A/B test improved versions of your site. For example, you can run A/B tests to find the optimal layout that matches clicks with your preferred locations.
• Form analytics: It measures a user’s interaction field-by-field with a web form, like abandonment rates, interaction time, etc. This can help you understand why people are not completing their registration or are taking too long.
• Recordings: You can watch session recordings of converted and churned users to improve each user journey stage.

Pricing

Here are Mouseflow’s subscription packages:

• Free: $0 forever
• Starter: $31/month
• Growth: $109/month
• Business: $219/month
• Pro: $399/month
• Enterprise: Custom pricing

All paid plans come with a 14-day trial.

Rating

Mouseflow is rated 4.6 out of 5 on G2.

Lucky Orange

Lucky Orange is primarily a conversion rate optimization tool. It provides dynamic heatmaps for websites, along with surveys and session recordings. Lucky Orange is the most popular among marketing, digital marketing, and SEO teams.

Main features

• Dynamic heatmaps: This feature allows you to analyze scrolls and clicks around popups, menus, and forms. You can also learn how far down a web page 50% of the users scroll to enhance content layout. Paired with conversion funnels, you can identify the web pages converting visitors and those making them leave.
• Element analytics: You can get in-depth insights into every page element’s performance. This lets you, for instance, adjust the CTAs and form fields to increase conversion rates among web visitors.
• Segmentation: Analyzing heat maps for different user segments helps you understand how the various types of web visitors behave differently. For instance, you can understand what prevents specific traffic segments from converting.

Pricing

Lucky Orange’s subscription plans are:

• Free: $0/month
• Build: $32/month
• Grow: $64/month
• Expand: $144/month
• Scale: $600/month
• Enterprise: Custom pricing

Lucky Orange provides a 7-day free trial for all these plans.

Rating

Lucky Orange is rated 4.7 out of 5 on G2.

LogRocket

LogRocket is a product analytics platform with heat maps, session replays, conversion funnels, and usability issue tracking. The tool is used by marketers, product managers, designers, engineers, and support agents.

Main features

• Heat maps: Along with click, scroll, and hover maps, LogRocket offers conversion rate heat maps that let you see the clicks on a page most likely to cause conversions to a particular action.
• Trend analysis: LogRocket lets you measure key metrics and visualize user flows, behavior, retention, and other important trends over time.
• Conversion funnels: LogRocket’s conversion funnel analysis lets you track funnel completion for customers within one session or across several sessions. You can also learn whether users need to complete the steps in order or whether any order would do.
• Session replays: LogRocket aggregates data across sections to help you identify the most common reasons behind abandoned user sessions. Moreover, it gives alerts when anomalies take place.
• Path analysis: You can create a Path Analysis from any starting point, including a funnel, to track the customer journey throughout your application. LogRocket allows both forward and reverse Path Analysis to identify the most common user journeys, either beginning or ending at a given point.
• Usability issue tracking: This feature lets you identify the key instances of user frustration and Error States. The latter measures high-visibility user error messages that can lead to a poor user experience. You can monitor frustration across the whole app or focus on particular pages, features, or sections.

Pricing

Here are LogRocket’s pricing plans.

• Free: $0 forever
• Team: $69/month
• Professional: $295/month
• Enterprise: Custom pricing

Rating

LogRpcket is rated 4.6 out of 5 on G2.

Smartlook

Smartlook is a comprehensive product analytics platform focused on combining session recordings and heat maps with event analytics. The tool is most popular among marketing, SEO, e-commerce, and digital marketing teams.

Main features

• Heat maps: Smartlook offers click, scroll, and movement maps. The click maps emphasize the optimization of button placement and attributes.
• Session recordings: The recordings help reveal sources of frustration, like bugs and errors. They also let you track clicks, taps, and scrolls in detail.
• Event analytics: This lets you see whether users are completing key actions. Tracking events like button clicks, URL visits, and text inputs helps you see how customers interact with your site.

Pricing

Smartlook’s pricing plans are:

• Free: $0/month
• Pro: $55/month
• Enterprise: Custom pricing

The platform allows a 30-day free trial.

Rating

Smartlook is rated 4.6 out of 5 on G2.

Attention Insight

An AI-based web design improvement platform, Attention Insight heat maps focus on pre-launch analytics. The platform is used by UI/UX experts, designers, marketing agencies, CRO experts, and product owners.

Main features

• Attention Insight heat maps: These AI-driven heat maps help determine whether users see and observe specific web elements.
• Focus map: It shows the parts of the web design that are missed or seen within the first 3-5 seconds. The insights help you ensure that users can see the most crucial elements.
• Clarity score: The score determines how clear the product design is to new users, whether it has conflicting colors, if it’s overloaded with UI elements, etc.
• Design comparison: You can notice changes in attention heat maps and focus maps and find the percentage differences in attention and clarity scores. Furthermore, you can use A/B testing to find the optimal design.

Pricing

Attention Insight has the following pricing packages:

• Solo: €19/month
• Small Team: €129/month
• Team: €399/month
• Custom: Custom pricing

The tool offers a 7-day free trial.

Rating

Attention Insight is rated 4.8 out of 5 on G2.

Quantum Metric

Quantum Metric, a digital analytics platform, focuses on improving conversions and user experiences. The tool is used by popular among technology, marketing, and retail companies.

Main features

• Scroll & click maps: With these maps, you can know what percentage of users scrolled to a specific point of a page or clicked on a particular element. The heat maps and deeper page-level analysis help you understand user needs and preferences on a micro level.
• Element level content attribution: Quantum Metric Interactions let you break down the elements of a page and easily employ business metrics to evaluate the down funnel impact.
• Quantum Metric Pages: This feature allows teams to find page-level conversion rates, isolate active and disengaged users, and benchmark user behavior by page/page group.

Pricing

Quantum Metric hasn’t publicly disclosed its pricing policy. However, it offers a free trial version that’s available upon request.

Rating

Quantum Metric is rated 4.6 out of 5 on G2.

Conclusion

The heat map software tools reviewed in his article cater to varying degrees of user needs and preferences. Hopefully, the curated content will help you select the best heat map software tool for your business.

Want to get a comprehensive analytics solution and boost product adoption? Get a Userpilot demo to optimize the customer experience and drive growth.