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12 Best Product Analytics Tools for Product and Marketing Teams in 2024

12 Best Product Analytics Tools for Product and Marketing Teams in 2024 cover
Product Marketing

A product analytics tool is a software solution that allows product teams to collect, analyze, and interpret data about customer interactions with the product. This kind of tool provides insights into customer behavior, feature usage, user retention, and engagement levels, to name just a few, and enables organizations to make data-driven decisions to improve the product and deliver delightful user experience.