Customer experience plays a large part in growing your product. So how do you improve this? Try a combination of customer data and machine learning. Here are 10 ways for you to do this.
What if customer experience management vs customer relationship management isn’t a matter of which is better, but how they work together? Find out if this is possible in this article.
Data-driven insights are the information gathered from analyzing data to identify patterns, trends, and insights that help you make informed decisions. This article explores what data-driven insights are and why they are important. It will also guide you through uncovering and harnessing these insights in your SaaS business.
A market gap is a discrepancy between customer needs and expectations and what the existing products in the market offer. What could lead to market gaps? The obvious reason is the lack of products or features that adequately address user requirements or pain points. They could also result from inadequate user onboarding leading to low feature discovery and adoption, ineffective marketing strategy, and poor user experience. As such, product gaps are opportunities for SaaS products to improve and grow.
Which one is better, customer acquisition vs retention? Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth? This article will examine customer acquisition and retention and determine which one you should focus on.
In the process of setting up a user feedback system and looking for successful customer satisfaction survey examples to inspire you? We got you covered! In this article, we will go over the basics of creating a customer satisfaction survey – questions to include, design best practices, and also show you some helpful templates.
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