Customer journey analytics from HubSpot is a powerful reporting tool that aggregates all the interactions a contact has with your business. It makes sense for marketers who want to unlock valuable insights, ensure better decision-making, and drive conversions. This article discusses how the HubSpot customer journey analytics reporting tool can help you attract customers and accurately walk them through every step of the customer journey.
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Voice of customer analytics (or VoC analytics) is a process that helps you understand the motivations, problems, needs, and challenges that your customers face while trying to accomplish their job-to-be-done (JTBD). In this guide, we’ll show you why voice of customer analytics is the most effective way to analyze customer feedback, how to collect customer feedback data, and which tools you should be using for the data collection process!
Whether you’re trying to plan your next big SaaS marketing campaign or picking out customer engagement software, understanding what good customer engagement looks like (and its importance) is key. And the best way to do this is to look at customer engagement examples. In this article, we’re going to walk you through seven proven techniques that can drive customer engagement and 10 examples from brands that have mastered this art.
Discover how UserIQ excels in Customer experience in our comprehensive analysis of its features, pros and cons, and customer ratings!
In SaaS, the need to increase LTV is a never-ending hustle, even after achieving profitability. So what can you actively do to give customer lifetime value a boost? In this guide, we’ll explore twelve tactics to pump this metric up—from personalizing experiences to offering proactive assistance—and see how they can help you nurture customer retention and growth.
Customer enablement is the process of empowering customers with the necessary skills, resources, and tools they need to use your products and services successfully. What are some best practices to achieve customer success? Let’s find out.
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