Marketing analytics tools are a product marketing manager’s best friend. They help you track performance and get better results. In this article, we cover what marketing analytics tools are and key features to look for when shopping around for marketing tools.
Have you ever wondered how to collect customer feedback efficiently and which voice of the customer best practices to follow? Taking the voice of the customer (VOC) into account is essential when trying to maximize customer satisfaction, improve user sentiment, and get the most out of your marketing efforts.
How can you use net promoter score surveys to improve every customer interaction and boost engagement? In this article, we’ll cover: What the net promoter score is and how the net promoter system works? How to calculate net promoter score with a simple formula. How to build an NPS program to measure customer experience. Ways to improve the customer experience for promoters, passives, and detractors.
Have you ever calculated the cost of scaling customer support and wondered if it was even worth it? Well, there are actually a few key reasons why you should invest generously in your support team — not the least of which is the risk of user churn. In this guide, we’re going to go over the signs that it’s time to start scaling and the tangible steps you need to deliver a great customer service experience that retains users.
User friction is anything that prevents users from getting things done and accomplishing their goals. Too much friction kills your relationships with customers and eventually results in churn. By reducing friction in your user experience, you will improve engagement, drive loyalty and retention, and ultimately boost conversions.
Product managers spend an incredible amount of time digging for user insights to uncover patterns that will drive product growth. What if there’s a system and set of tools you can use to make this process much easier? Imagine the time and resources you’ll conserve and channel to other activities instead! Read on to learn how to collect and analyze valuable insights almost on autopilot.
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