Best Resources for Sales Enablement Managers

Helpful resources for sales enable managers

To further help you in your journey towards becoming the best sales enablement manager there is, here’s a list of all the useful resources you could ever need. This list has something for everyone, from the top podcasts and webinars to the best-rated books and blogs. So let’s dive right in!

Best books for sales enablement managers

• “The Sales Enablement Playbook” by Cory Bray and Hilmon Sorey: Learn practical strategies and frameworks for introducing and building sales enablement within your company.
• “Sales Enablement: A Master Framework to Engage, Equip, and Empower a World-Class Sales Force” by Byron Matthews and Tamara Schenk: Enter the world of “smarter selling” by reading about proven sales enablement best practices related to training, content, and coaching.
• “The Qualified Sales Leader: Proven Lessons from a Five Time CRO” by John McMahon: A sales veteran offers actionable tactics and advice on how to design and lead sales teams within the SaaS industry.
• “Selling to the C-Suite” by Nicholas A.C. Read and Stephen J. Bistritz: Discover the ropes of sales enablement, but this time with techniques specifically for engaging and selling to enterprise-level SaaS sales.
• “Cracking the Sales Management Code” by Jason Jordan and Michelle Vazzana: Develop an understanding of basic sales metrics and the how-to of designing effective sales strategies.

All these books are available on Amazon, Barnes & Noble, and other major book retailers.

Best webinars for sales enablement managers

• Userpilot’s Go-to-Market Strategy Guide for B2B SaaS Companies: Provides in-depth market analysis and customer insights, helping sales enablement managers tailor their strategies and content to address specific customer needs. Available at Userpilot webinars.
• Sales Enablement PRO Webinars: These webinars cover a wide array of sales enablement topics and feature industry experts who share best practices, use cases, and strategies to boost sales effectiveness. Available at Sales Enablement PRO webinars.
• HubSpot Sales Enablement Webinars: Discover a whole series of webinars discussing sales enablement techniques, tools, and methodologies tried and tested to optimize sales processes. Available at HubSpot webinars.
• “The Future of Sales Enablement: Strategies for 2024 and Beyond” by Forrester: Discusses emerging trends in sales enablement for SaaS, featuring expert insights from analysts. Available at Forrester webinars.
• “Customer-Centric Selling: Aligning SaaS Sales with Customer Success” by Gainsight: Learn how enablement managers can align sales collateral and initiatives with customer success principles to enhance retention. Available at Gainsight webinars.

Best blogs for sales enablement managers

• Userpilot blog: Find a variety of articles related to analytics, customer feedback utilization, and product adoption strategies, necessary for providing more effective support to your sales team.
• Sales Enablement PRO blog: Discover articles, thought leadership pieces, and best practices on all topics related to sales enablement.
• Seismic blog: Read in-depth articles, technology guides, and case studies needed to successfully implement sales enablement across your organization.
• MindTickle blog: Provides insights into sales readiness, training, and enablement, with practical tips for improving sales team productivity.
• Predictable Revenue blog: Learn from the founder of “Cold Calling 2.0” about how to experiment, iterate, and grow systematically with your sales team.

Best podcasts for sales enablement managers

• “Sales Enablement Podcast” with Andy Paul: Discover over 750+ episodes with the world’s most profitable leaders and industry experts as they divulge secrets and methodologies behind improving sales performance. Available on the Revenue.io website.
• “Inside Sales Enablement” with Scott Santucci and Brian Lambert: Hear enablement professionals discuss real-life scenarios, the insights they gained, and the enablement strategies they implemented to drive sales productivity. Available on the Orchestrate Sales website.
• “The Sales Hacker Podcast” with Sam Jacobs: Learn from expert CROs about cutting-edge sales strategies and tips, tailored for sales enablement professionals. Available on the GTMnow website.
• “The B2B Sales Show” with Thibaut Souyris: This podcast discusses everything sales-related within the B2B SaaS realm, including topics such as sales enablement and strategy. Available on Apple podcast.

Best tools for sales enablement managers

To grow as a sales enablement manager, there are a few tools you need to know of. Surprisingly, however, these tools aren’t just limited to the sales function. Instead, they cover various functions, such as project management and data analytics. Let’s dive deeper into the top 5 picks for you:

• Simplify sales data analytics and reporting with Userpilot: An important part of sales enablement is analyzing sales data to uncover problem areas, regularly track metrics, and report using data visualizations and dashboards.
• Stay on top of customer needs with HubSpot Service: Use the ticketing system to analyze recurring customer problems and questions to create sales enablement training and resources so the sales team can proactively address these issues.
• Efficiently manage multiple projects with Asana: Easily coordinate all sales enablement initiatives, set deadlines, and monitor progress to ensure the execution of all enablement programs stay on track.
• Measure sales enablement success with Custify: Use this tool to monitor customer usage, health scores, and feedback to track the effectiveness and impact of your sales enablement initiatives in helping customers.
• Create a single source of truth with Confluence: Organize all your sales enablement resources and documentation in a single customized knowledge base.

Conclusion

Professional growth is a continuous journey, and investing in your development is key to staying competitive in the field.

We hope this guide has equipped you with the tools and knowledge needed to excel in your role.

Looking into tools for sales enablement managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!