marketing tool Archives | Thoughts about Product Adoption, User Onboarding and Good UX

Tag: marketing tool

Product \ Product Marketing

12 Essential Tools For Your SaaS Marketing Automation Software Stack

June 8, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! Table of Contents What is SaaS marketing automation? Why is marketing automation important for SaaS? What are the different types of SaaS marketing automation tools? Best SaaS marketing automation tools for SaaS 1. Best SaaS marketing automation tools...

Case Studies \ Product Experience

[CASE STUDY] Aha! Moment Before Signup as a Marketing Tool

January 8, 2020

We've always said that the key to successful onboarding is to guide your users to your product's Aha! Moment as soon as possible. It's something we encourage all of our customers to do. Why? Because that Aha! Moment is when everything clicks into place. It's when your users realize how much value they can get from your product. One of our customers, Stripo Email, have used this to great effect. Stripo provides users with the Aha! Moment before...