Product Adoption Strategy - How to Create One and Fix The Black Hole in Your Product Growth Strategy? PART 1
Say ‘Product Roadmap’ and every product person knows what you mean. But Product Adoption Roadmap (or Product Adoption Strategy) and you get people scratching their heads. The poll I run in our Product Marketing & Growth group speaks volumes: This illustrates well what a Product Growth and Retention expert and a Product Marketer at Varicent, Aditi Gupta said to me recently in a private conversation: "Product Adoption" is a huge black hole...
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