Tag: new user activation

Product Experience
Product Adoption Strategy - How to Create One and Fix The Black Hole in Your Product Growth Strategy? PART 1
October 15, 2020

Say ‘Product Roadmap’ and every product person knows what you mean. But Product Adoption Roadmap (or Product Adoption Strategy) and you get people scratching their heads. The poll I run in our Product Marketing & Growth group speaks volumes: This illustrates well what a Product Growth and Retention expert and a Product Marketer at Varicent, Aditi Gupta said to me recently in a private conversation: "Product Adoption" is a huge black hole...

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Product Experience
In-app Guidance: How to Activate your Users Without Boring Them
March 20, 2020

Every aspect of your product’s onboarding should be aimed at achieving one thing: Activating your users. That’s the end goal. If you’re currently struggling to activate users, then you may need to look at improving your in-app guidance. In-app guidance is a fancy way of describing the onboarding that happens within your product. In other words, it discounts any emails you send, or any kickoff calls you do. It focuses purely on what happens...

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