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Tag: NPS

Customer Success \ Product Experience
5 Key User Retention Metrics for SaaS [+ How to Measure and Improve Them]
May 27, 2021

You probably all know the famous study that claims increasing user retention metrics by only 5% can increase profits by as much as 25-125%. And it makes sense - in a subscription business model, most of your revenue comes from recurring purchases - aka retaining your users - not from the new acquisitions. So improving your user retention metrics can make or break the success of your product marketing efforts. Let’s take an all-angle look at the...

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Product Management \ Product Marketing
The 12 Best Product Feedback Tools To Manage User Feedback
May 21, 2021

Collecting product feedback is one of the most undervalued processes when it comes to achieving SaaS product-led growth. Using the right product feedback tools can help you gain valuable insights quickly and help identify if your product is actually working well for your users. Here are our top picks on the best 12 product feedback tools for your SaaS company. TL;DR A product feedback tool allows you to collect feedback from users and...

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Product Experience \ Product Management
Net Promoter Score (NPS): The Complete Guide for SaaS Teams
May 10, 2021

As more and more SaaS companies strive to increase customer loyalty, more and more ways of measuring it are developed. One of the most popular methods is Net Promoter Score (NPS). In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a 'vanity metric' though - when...

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Product Experience
A Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers
April 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. Source: Onsizzle Hyperbole much? Not really. There’s no metric in SaaS businesses that correlates with profitability more than retention. If your business consistently struggles with high churn rates and you’re feeling a bit lost, this...

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Product Experience
What is Considered a Good NPS Score and How To Improve It?
January 9, 2021

Before we get into what is considered a good NPS score, we have some good news and some bad news. We will get the hard news out of the way first: what a good NPS (or Net Promoter Score) is depends on your industry. Some industries like SaaS will have an average NPS of 30.While others like education will score on average around 70. You have to compare your NPS to your industry benchmark as well as your competitors and see where you rank....

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Customer Success \ Product Experience
9 Best Customer Feedback Tools for your SaaS in 2021
May 21, 2020

Customer feedback tools have come a long way since the days of manually reaching out with a long, boring survey. You can now choose from a wide range of tools, designed to help you collect the customer feedback you need to take your SaaS in the right direction. In the Product-Led era, listening to your customers has never been more important. I'm going to explain exactly why you should be listening to your customers if you aren't...

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