Customer Lifecycle Marketing Guide: How SaaS Companies Can Optimize for Each Stage

For SaaS companies, keeping customers onboarded and engaged is the name of the game. On the most basic level, it just makes sense: The longer your customers stay onboard, the more revenue they create for your business and the more you can spend on acquiring new customers. What’s more, your users’ level of engagement will typically increase as they become more acclimated with your services. This leads your long-term “power-users” to provide...

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