Tag: product positioning strategies

6 Product Positioning Strategy Misconceptions in a SaaS Business (and What You Can Do About Them)
July 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what "market or product positioning or product positioning strategies" were. I was a linguistics graduate who needed money, so I started a generic ‘translation services agency’ business. If you’re wondering where’s SaaS? Hear me out first. You'll see the dots connecting. So back to the story, I checked my competitor’s...

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