Tag: SaaS

Product Management
What Is Product Intelligence?
May 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. If you’re interested in learning more about how product intelligence can transform your product business, you’re in for a treat. In this...

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Product Experience
How to Use Product Analytics Tools to Reduce User Friction
May 12, 2021

While UX professionals say that user experience is vital to business success, most of them aren’t making the most of UX analysis. Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. What does this lead to? High churn rates and dissatisfied customers. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the...

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Comparison \ Product \ Product Experience \ User Onboarding
The Ultimate Guide to Product Tour Software
May 11, 2021

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. So here's what we’re looking for: Product tour software that allows you to produce effective onboarding and activation experiences quickly and without coding resources. We’re...

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Product Experience \ Product Management
Net Promoter Score (NPS): The Complete Guide for SaaS Teams
May 10, 2021

As more and more SaaS companies strive to increase customer loyalty, more and more ways of measuring it are developed. One of the most popular methods is Net Promoter Score (NPS). In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a 'vanity metric' though - when...

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Product Management
How to Build The Ultimate Product Team
May 10, 2021

Building the ultimate product team can help take your product from just ‘ok’ to a well-oiled, efficient working machine. As your product and teams grow, you need to start making decisions about what key members to hire and what that hierarchy might look like. If you don’t quite know what a product team is or where to get started, we’ve written it all down for you! TL;DR If you are short on time, here’s a quick summary: Understanding the...

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Product Experience
What Is The Self-Service Software Model In SaaS?
May 7, 2021

Self-service software is the perfect antidote to the modern world of instant gratification. The majority of SaaS users want to get what they want immediately, as opposed to waiting to speak with a member of your team. Responding to their needs slowly often leads to a low NPS score at best or, worse, to churn. But what exactly does self-service mean? And how do you turn your SaaS product into a self-service solution? Allow us to explain. Contents ...

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Product Experience
SaaS Metrics 101: LTV - Lifetime Value
May 3, 2021

I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). It stands to reason: why wouldn’t you want to increase the amount of money you make from each of your customers during the time they work with you? But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. Let’s take...

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Product Experience
Voice of the Customer (VoC): Beginners Guide on How to Collect Data Plus Best Practices
May 1, 2021

Are you just starting to put together a Voice of the Customer (VoC) program? You're in the right place. There are a lot of both in-app tools and outside the app methods of collecting user sentiment data to understand what your users really want, we’re going to show you the best practices and which common mistakes to avoid. Specifically, we’ll go over: 9 different methods on how to collect Voice of the Customer data 6 best practices to...

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Product Management \ User Onboarding
Top 10 SaaS Customer Onboarding Software Solutions
April 29, 2021

A product without customer onboarding software is a lot like attending a dinner party where you don’t know anyone and haven’t been welcomed in. It’s a little awkward and a lot more effort on your part to try and have a good time. A majority of consumers experience that same lack of introduction during SaaS onboarding. That’s why KBCM reports that nearly 20% of SaaS companies have an average contract length of less than one...

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Product Experience
User Journey Analytics: The Practical Guide. Use Cases To Drive Growth
April 20, 2021

Tracking user journey analytics is a big part of every product manager or marketer’s job. But tracking user analytics data across the user journey, and leveraging it to drive growth, are two separate things. Graphs and pie charts look nice, but what's the point of having all that data if you don't understand how to look at it, interpret it and ultimately, translate it into growth opportunities? Source: fullstory.com One of the biggest...

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