Tag: User Experience

Product Experience \ Product Management
Net Promoter Score (NPS): The Complete Guide for SaaS Teams
May 10, 2021

As more and more SaaS companies strive to increase customer loyalty, more and more ways of measuring it are developed. One of the most popular methods is Net Promoter Score (NPS). In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a 'vanity metric' though - when...

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Product Experience
Feature Death, Next Feature Fallacy & The Build Trap - Why Nobody is Using Your Product & What to Do About It
April 29, 2021

What is feature death? Why is nobody using the amazing features you’re making?! Especially if they (the users) asked for them in the first place?! 😳 How can you prevent your features from dying on you? First of all: don’t make more features. It’s a trap. The Build Trap, to be precise. Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using...

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