[CASE STUDY] How The Room Increased New User Activation by 75% Within 10 Days of Implementing Userpilot
The Room is a company with a mission. The platform has been funded by the Microsoft Foundation to create 3 million work placements for young tech workers from Africa over the next 10 years.
The startup is building a community of elite African talent that has been rigorously vetted and trained to global standards. It also helps connect talented workers with employees across the globe via their “Talent as a Service” platform.
Companies worldwide can use The Room to hire top talent from Web Developers, Full Stack Software Engineers, Data and Financial Analysts, to VAs.
But The Room had a problem holding it back from executing its important mission…
The Problem: the new members were not uploading their CVs
How could anyone hire the new talent if the community members weren’t uploading their CVs after signing up?
This problem shows why reaching the key activation point by new users matters.
So Arjoon Talukdar, Senior Product Manager at The Room, decided to find a way to solve this problem – and improve the CV upload rate.
He stumbled upon Userpilot and decided to go with it to build in-app onboarding for The Room users, to push more of them to upload their CVs.
When asked why he went with Userpilot, Arjoon said:
“There were a few factors: one was how easy it was to build the flows, that was the primary reason. The other was whether we could build flows without engineering resources. I did some research and tried e.g. Appcues, but I found Userpilot the most user-friendly when building the flow. I could actually build the flows myslelf, without anybody’s help.”
The Solution: Userpilot onboarding flow with a Driven Action
After testing Userpilot, Arjoon decided to build the first onboarding flow. The purpose of the flow was to increase the new user activation rate – the number of CV uploads.
The flow used a “driven action” – a unique UI pattern pushing the users to learn by doing. The flow was set to keep triggering for any user that hasn’t clicked on the “upload CV” button.
The flow also provides guidance on filling in the “experience” section for the job candidates:
Uploading CV action is tracked by Userpilot with a feature tag (a code-free way of tracking the usage of different UI elements in-app).
The engagement analytics for the tagged feature are available on Userpilot’s dashboard:
Improve User Onboarding and Enhance User Experience with Userpilot
The Result: 75% more CV uploads within 10 days of implementing Userpilot
“The number of CV uploads went up from 200-210 to 300-350 CV uploads per week after using Userpilot for 10 days.” – said Arjoon.
As you can see from the analytics panel below, the experience had an 88% engagement and a 7% completion rate.
Arjoon is planning to further improve the completion rate by implementing an onboarding checklist.
Empowering User Activation with Userpilot
We’re happy that we could help The Room forward their vision. While their initial focus was on increasing CV uploads, Userpilot empowers businesses like The Room with a comprehensive suite of features to tackle various user activation challenges.
To sum up, here’s what The Room accomplished:
- Increased User Activation: They achieved a significant 75% increase in CV uploads within 10 days, all thanks to effective onboarding guidance built with the help of Userpilot.
- Simplified Onboarding Creation: Arjoon, the Senior Product Manager, highlighted the ease of use in building onboarding flows without relying on engineering resources. This empowers product teams to iterate and optimize onboarding experiences quickly.
- Data-Driven Optimization: Userpilot’s built-in analytics provided valuable insights into user engagement, allowing The Room to refine their flow and improve completion rates.
Looking beyond The Room’s specific use case, Userpilot can empower businesses in various industries to:
- Improve product adoption: Guide new users through product features and functionalities, ensuring they understand the value proposition.
- Drive feature awareness: Highlight new features and functionalities to existing users, promoting engagement and exploration.
- Reduce churn: Provide in-app support and guidance to address user pain points and keep them engaged with the product.
- Actionable insights: Understand user engagement and spot product frictions using a wide range of analytics reports and customizable metric dashboards.
If you’re interested in seeing how Userpilot can help you achieve similar results and improve your user activation rate, book a demo now!
Improve User Onboarding and Enhance User Experience with Userpilot
