7 Reasons to Choose Userpilot for Mobile Analytics9 min read

Let’s face it: understanding what your users are actually doing in your mobile app can be a real headache. As a fellow PMM who’s been there, I can tell you that traditional analytics tools just don’t cut it anymore.

That’s where Userpilot’s mobile analytics come in. It’s built for product people who need clear insights without drowning in data.

In this article, I’ll show you how Userpilot helps product teams cut through the noise and understand what really matters in mobile user behavior: no data science degree required.

Userpilot for mobile analytics

Userpilot’s mobile analytics solution helps product teams understand user behavior and improve their mobile app experience without complex implementation. The platform delivers actionable insights that drive product decisions without requiring technical expertise.

Key capabilities include segmentation, which allows you to group users based on behavior, demographics, or custom properties; custom analytics dashboards, which visualize the metrics that matter most to your team; and screen-level analytics, which show exactly how users interact with each part of your app.

Common use cases for mobile analytics include optimizing onboarding flows to reduce drop-off rates, identifying underperforming features that need improvement, personalizing the user experience based on behavior patterns, and making data-driven decisions for your product roadmap. The platform’s code-free implementation makes it accessible for product managers who want insights without constantly relying on developers.

Why choose Userpilot for mobile analytics?

Userpilot combines web and mobile analytics in one place, so you can follow user journeys without juggling multiple tools. You can build custom dashboards, track real-time metrics, and eliminate user friction before it’s too late.

By gathering quantitative analytics data and user feedback, Userpilot shows a qualitative and quantitative view of what users expect from your product. Then you can tailor in-app experiences for each user.

Plus, with SOC-compliant security and a simple interface, anyone on your team can get started right away.

1. Unlock cross-platform insights

If your data lives in multiple places, it’s hard to see how web and mobile behavior fit together. You can follow real user journeys by tracking both in one system without piecing together separate dashboards.

By unifying web and mobile analytics, you can bridge data gaps, pinpoint platform-specific opportunities, and build experiences that resonate with the user, wherever they are. Seeing the full picture clarifies which product updates will impact engagement and revenue the most.

2. Create flexible datasets with custom dashboards and reports

If you want to determine whether users adopt specific features, you need the freedom to build reports and analytics dashboards that reflect your goals. Userpilot’s real-time analytics let you track behavior, feature usage, and engagement trends across web and mobile in one place.

This is especially helpful for marketing, product, and CS teams, which all prioritize different metrics. For instance, marketing focuses on user acquisition, whereas product looks at feature adoption.

You can tailor those dashboards to your team’s needs so that marketers, product managers, and CX leads can focus on what moves their metrics. You can build anything from an onboarding funnel report to a feature adoption report for your newest release; anything that helps you quickly make data-driven decisions.

Note: At the time of writing, this feature is still in development and will be available at the end of Q1 2025.

3. Monitor key metrics for instant insights and optimization with mobile screens

Ever wonder if your mobile UX retains users or makes them click away? Userpilot’s dedicated mobile screen dashboard shows you the top metrics right away, including stages of a user flow.

This helps you spot friction early, like a glitchy signup field or a poorly adopted flow, so you can improve before it leads to churn.

4. Deliver personalized experiences based on analytics

Once you know where people encounter friction and the features they engage with the most, you can act on that data by tailoring in-app prompts or walkthroughs to each user’s journey.

Our advanced user segmentation helps you create groups by actions or attributes, so if someone struggles with a specific feature, you can offer help at the right time.

This way, you don’t bombard everyone with the same tutorial. Instead, you match each experience to the user, which goes a long way toward sustaining user engagement.

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5. Unify quantitative and qualitative data to understand your mobile users

Many tools only give you vanity metrics like clicks, taps, or screen time without revealing how users feel. With Userpilot, you can set up event tagging and analytics to get quantitative data while running in-app surveys to learn why people do what they do.

Gathering both in a single place means you get more than numbers; you get context for user actions. It’s a far better alternative to managing extra tools that don’t give you the full story.

6. Protect customer data with the highest compliance standards

Every data point you collect represents actual people, so safeguarding it is a must. Userpilot’s data is fully encrypted and stored with SOC-compliant vendors like Amazon AWS and Google Cloud.

Keeping data protection front and center prevents data breaches, identity theft, phishing, etc., which can damage your brand reputation.

7. Benefit from Userpilot’s ease of use

Not every company has a dedicated engineering team ready to manage analytics and engagement tools. Userpilot’s interface is built for non-technical folks, so product managers, marketers, and CX teams can dive in immediately. As one of our customers put it:

“Great easy-to-use tool with good potential.
The greatest thing here is how easy it is to use. When taking over the processes related to Userpilot at my company, I could get into it in a few hours. Matching it with our data allows us to make personalized tours and get the most out of our product. Props to customer support who helps us resolve issues, spending time investigating issues, jumping on a call, great job.”
— Konstantin L., Mid-Market (51-1000 emp.) Computer Software Company

Market alternatives for mobile analytics solutions

When you’re investing in a mobile analytics platform, you’ll notice each tool has its pros and cons:

• Pendo offers sophisticated analytics and AI-driven insights, but the setup is more complex, and surveys are limited to NPS.
• Appcues emphasizes in-app flows and spotlights but lacks localization and path analysis features.
• Intercom focuses on messaging and help desk features, though it doesn’t offer NPS on mobile.
• Whatfix specializes in training and internal adoption but doesn’t include in-app notifications, so it repurposes the web UIs.
• WalkMe excels at enterprise-level digital adoption but has limited customization options for mobile.

Userpilot stands out by covering major mobile frameworks (including React Native, Flutter, and Ionic) and providing mobile-specific components instead of repurposing web UIs.

 

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Onboard and Educate Users on Native Mobile Apps. Onboard users, make announcements, and boost retention with mobile-first UI patterns.

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You can capture deeper insights with NPS, CSAT, and CES surveys (a combination missing from other platforms) and bring web and mobile analytics together for a complete view of the user journey.

Plus, we haven’t missed important features like push notifications, flexible customization, and localization options.

The cherry on top is that we also have an easy setup process that doesn’t demand developer support. Thus, you have a single platform that addresses everything you need, from onboarding to retention.

Why Userpilot is the best choice for mobile analytics?

Userpilot merges analytics and in-app engagement in one place so you can easily track, guide, and refine your user journeys without patching together separate tools.

With unified data across platforms, you can spot trends, segment audiences, and personalize interactions without a single line of code. Mobile pricing starts at $6000 and is an add-on for our Growth and Enterprise plans.

Book a demo today to discover how you can use Userpilot for mobile analytics.

Elevate Your App with Userpilot Mobile Analytics Today!

Get a Demo

• 14 Day Trial
• No Credit Card Required