How to Perfect Your Mobile App Experience with These 7 Tools11 min read

Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue.

Friction points, like confusing onboarding or sluggish navigation, can turn new users into churn statistics. In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates.

But it doesn’t have to be that way.

With Userpilot’s mobile solution, you can personalize in-app flows, trigger context-aware push notifications, and capture real-time insights: all without writing a single line of code. To show you how, I’ll cover seven strategies that smooth out friction, enhance user engagement, and turn one-off app downloads into returning customers.

How can Userpilot help you improve the mobile app experience?

Userpilot is a no-code digital adoption platform that unifies mobile and web engagement, analytics, and feedback. You can build flows (like carousels, slideouts, and push notifications) without technical expertise, then track user behavior and conduct real-time surveys. Such feedback is crucial for driving higher engagement and retaining users.

1. Use segmentation and targeting to personalize the app experience

Product personalization increases relevance, as the experience resonates better with users and they are more likely to respond to content that feels tailored to them.

With Userpilot’s segmentation and targeting capabilities, you can group users by behavior (like power users and newcomers), demographics, device type, or any custom attribute. For instance, guiding new users on adopting a crucial feature with a simple checklist while sharing advanced tips with power users.

You can even detect whether someone is on Android or iOS to align user interface elements (from icon shape to tap-target size) to best fit the device and trigger more relevant flows. The design guidelines for Android (Material Design) and iOS (Human Interface) vary, so consider the specific design for personalization.

Userpilot’s localization takes this further by automatically translating flows and messages based on a user’s geography into up to 32 languages. You can implement this AI-powered service by just clicking a button. This feature reduces cognitive load and eliminates the need to rebuild each element from scratch.

2. Design mobile carousels to drive feature adoption

Mobile carousels are a set of horizontal, swipeable panels that you can go through like a slideshow. You can use them to communicate changes, highlight key features, and guide customers step-by-step through your app.

For example, use carousels to onboard new users with a guided tour or announce big releases in your mobile app.

In Userpilot, you can fully customize mobile carousels to match your brand’s personality. In other words, you can set factors, from design elements like fonts and colors, to targeting conditions, all without developer support. Use this flexibility to build a seamless experience relevant to your users and drive feature adoption.

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3. Leverage mobile slideouts to provide contextual guidance

Mobile slideouts are panels that slide into view, typically from the bottom or side of the mobile screen. These in-app UI elements deliver contextual tips while the user is actively using the app; they are ideal for guiding users in a non-intrusive way.

With Userpilot, you can trigger slideouts based on specific events or screens. This trigger can be landing on a complex page or abandoning a flow. Then, you can craft concise, targeted messages that keep the user engaged.

For example, if customers skip connecting to a third-party integration like Google Analytics with your app, create a slideout that guides them step by step or links them to your in-app resource center.

4. Use hyper-relevant push notifications to drive meaningful engagement

Push notifications encourage users to return to your app and drive product stickiness. You can use Userpilot’s unified platform to align push campaigns with customers’ in-app behavior. For example, to re-engage users, you can automatically send an upgrade prompt when someone reaches a usage milestone or receives a leaderboard notification, as part of your gamification strategy.

By contextually timing each notification, you avoid spam and focus on driving meaningful actions that reinforce your app’s value. This way, you aren’t just annoying customers and being overly promotional.

With Userpilot, you can send push notifications from the same platform as in-app onboarding flows, eliminating the complexity of extra tools, APIs, and workflows.

5. Use A/B testing to optimize the app experience

A/B testing eliminates the guesswork in design by evaluating variations against each other, measuring real user responses, and determining which one resonates best with customers.

In Userpilot, you can test elements like button placement, copy, images, or onboarding flows. This functionality helps you verify hypotheses like:

• Does adding an additional slideout result in flow completion?
• Which headline encourages more users to try the new feature?
• Are users more likely to click a CTA when it’s positioned at the top?

Create two versions, split your audience, and use Userpilot to track performance. Analyze results to confirm hypotheses, then roll out the winner to all customers. Continuous product experimentation ensures you constantly refine your app experience based on what resonates, not hunches.

6. Track engagement analytics to identify friction in the user journey

Trying to improve your app experience without data is like flying blind. Userpilot’s analytics dashboard helps you measure your app’s overall usability, including:

• Views: The total number of times users encounter a specific flow or message.
• Completions: The count and percentage of users who finish the flow from the first to the last step.
• Dismiss rates: The percentage of users who close or skip the flow before reaching the end.
• Performance by segment: A breakdown of views, completions, and dismiss rates across user cohorts (e.g., device type, behavior, or geography).

Track the performance of your messages to understand what’s working and what’s not. You can spot where customers abandon a process halfway, maybe a button is unclear, or a step is confusing, and dig into that segment’s behavior for clues. You can also filter by device, user cohort, or geography to pinpoint friction points in customer experiences across platforms.

These insights can help you take actionable next steps, like iterating specific flow steps, tweaking messaging, or adding guides where users need them most.

7. Launch mobile surveys to collect real-time user feedback

Gathering mobile customer feedback in real-time is the fastest way to understand user sentiment and fix pain points (like doing the bug fixes they ask for or optimizing UI/UX) so they don’t occur in the future.

With Userpilot’s mobile surveys, you get 15+ templates, including the following types:

• Net Promoter Score (NPS): To gauge loyalty.
• Customer effort score (CES): To measure ease of use.
• Customer satisfaction (CSAT): To rate specific interactions.

You can trigger these surveys at key touchpoints like feature launch or onboarding completion.

Userpilot also has conditional logic for tailoring follow-up questions based on earlier answers. For example, if a user gives a low CSAT score, you can follow up with an open-ended question to capture details. Then, use those insights to prioritize changes that boost your app experience.

Alternative tools for designing mobile app experiences

Many tools claim to offer mobile support, but most miss key ingredients such as push notifications, mobile-optimized UI, real-time analytics, or no-code setup. Here are five alternatives that are comparable to Userpilot.

• Pendo: Pendo excels at granular analytics across iOS, Android, and cross-platform funnels. It offers feedback and onboarding flows but lacks push notifications and mobile-specific UI. Enterprise setups can be complex, requiring developer support and lengthy implementation.
• Appcues: Appcues provides a no-code way to build onboarding flows, banners, and CTAs for iOS and Android without developer input. It supports analytics and embedded surveys but uses web-style UI components on mobile and lacks localization features.
• Intercom: Intercom combines live chat, in-app notifications, and push notifications across iOS and Android. It lacks built-in mobile analytics and uses desktop-style UI components. Setup requires several integrations and coding expertise.
• Whatfix: Whatfix focuses on employee onboarding with in-app walkthroughs and self-help resources on mobile. It supports behavior-based triggers, basic surveys, and localization, but doesn’t offer push notifications. Analytics are limited, and implementation can be technically demanding.
• WalkMe: WalkMe delivers enterprise-grade in-app guidance and analytics, but it lacks push notifications and a mobile-optimized user interface. It excels at multi-app funnel tracking and mobile content flows, yet the setup is complex and requires coding expertise.

Why Userpilot is the best choice for app experience optimization

Userpilot brings analytics and in-app engagement together on a single no-code platform. This way, you can monitor user behavior, guide flows with mobile-specific UI components, and optimize every interaction without juggling multiple tools.

You get mobile features as an add-on to Growth and Enterprise plans starting at $6,000. Third Bridge’s product marketing manager, Dean Lindsay, credits Userpilot’s mobile capabilities as the main reason their team stuck with the platform.

Book a demo today to see that Userpilot is the best choice for perfecting your app experience.

Boost Your App Experience with Userpilot’s No-Code Mobile Features!

Get a Demo

• 14 Day Trial
• No Credit Card Required