Beable Education is an e-learning platform designed to enhance literacy and prepare K-12 students for life and career success.

We chatted with Ann Marie McNamara, Beable’s Senior Product Manager, about how the company used Userpilot analytics and feedback features to enhance user experience and engagement.

TL;DR

• Challenge: Beable needed a tool to showcase their product’s value, communicate with students directly, train teachers, collect feedback, and analyze user engagement.
• Solution: Beable leveraged Userpilot’s page tagging to track feature engagement, funnel analysis to monitor content engagement, surveys to collect feedback and drive student participation by 77%, and resource center analytics to measure self-service support performance.
• Benefits: Userpilot’s all-in-one solution increased efficiency, enabled data-driven decision-making through robust feedback and analytics capabilities, and provided excellent customer support and documentation.
• If you’re looking for a robust product growth platform with advanced feedback and analytics features, book the demo!

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Challenge: Engaging different customer segments

When Beable first turned to Userpilot, they needed a tool that would help them show “the wow in the product” to the evaluators.

However, they soon discovered that this wasn’t the only challenge they faced. They also needed a way to communicate with students directly, for example, to onboard them, without direct teacher supervision. And, of course, train teachers on how to maximize the product value.

Most importantly, Beable realized they needed more effective ways to collect feedback and analyze their user engagement for better-informed decision-making.

Solution: Leveraging an all-in-one solution

Beable used a few Userpilot analytics and feedback features to measure its product performance and track user interactions with its product.

Page tagging to monitor feature engagement

To track feature engagement, Ann Marie first used Google Analytics 4 but found it too complex.

First, to tag the features, she needed developer help, which slowed things down. She also found the reporting features “cryptic.”

Userpilot solved both problems. It allowed her to tag features from the front end without any coding. And the reporting became much more intuitive and user-friendly.

Here’s an example:

The team can easily track how many users visit its professional development service, Educator Academy. Before adopting Userpilot, they only had anecdotal data on the performance of the service.

We previously used a 3rd party tool to provide our teacher with professional development. Anecdotally, we heard that teachers didn’t like leaving our site to learn another tool. We could see that in 2022, we had just 105 unique users in that other product.

We spent time this year creating our own Educator Academy. Then we tagged the page in Userpilot, and since releasing in December 2023, we’ve had 1,681 unique customers visit the Educator Academy page that contains all the lessons for teachers.
– Ann Marie McNamara, Senior Product Manager at Beable

Funnel analysis to track content engagement

To track student engagement with their content, Beable uses Userpilot’s funnel reports.

Here’s an example of one of their funnels:

• The user clicks on a spotlight to trigger a flow.
• The user watches a video on what it means to be investigative.
• They see the survey.
• They complete the survey.

For more detailed insights, they break down the results by customer sites.

Survey analytics to monitor feedback collection

Beable users Userpilot in-app surveys in different ways.

• To collect customer feedback, so that they know how to improve the product.

• To drive student engagement and collect their ideas, they ask them questions like “What kinds of prizes do you want to win in a contest?”

On a recent survey, we asked: ‘What kinds of prizes would you like to win?’ 2,969 students clicked to take the survey from a button on our site, and 2,274 completed the survey (76.59%).
– Ann Marie McNamara, Senior Product Manager at Beable

• To run the contests.
• For preference testing surveys with teachers, for example, to let them choose their favorite designs.

We are using surveys now to ask users about possible re-designs of pages. We started a survey on March 26 and to date (April 4, 2024), it’s been shown to 852 users and 41 users have completed it. This is informing our product development roadmap and process (Option A is the current page).
– Ann Marie McNamara, Senior Product Manager at Beable

Userpilot enables them to track survey performance so that they can improve response rates.

Resource center analytics to measure its performance

Userpilot’s resource center helps Beable provide self-service support for different user personas: teachers, administrators, and students.

Userpilot allows them to see exactly who accesses which resource center module. In this way, they can optimize their content to better assist their users.

Benefits of implementing Userpilot

Beable benefitted from Userpilot in multiple ways:

• Before adopting Userpilot, Beable used Forms, Google Analytics 4, and another 3rd party tool to serve as their training site for teachers. As Userpilot is an all-in-one tool, they can now complete their tasks from one place. This improves efficiency and productivity.
• Thanks to Userpilot feedback and analytics, Beadle can make better-informed decisions. And this is way easier than with the other tools they’ve used before.
• Userpilot offers excellent customer support and better product documentation than WalkMe.

I would say Userpilot’s support team is A++. Like, when I send a question, I usually get an answer so fast that it’s unbelievable.
– Ann Marie McNamara, Senior Product Manager at Beable

Userpilot – the best no-code analytics tool

To wrap up, let’s go over the main Userpilot analytics features.

• Tagging features and creating events (including custom events) don’t require any coding. You can do it from the Chrome extension in a few clicks.

• You can analyze the event data in a number of reports, including Trends, Funnels, Paths, and Retention. They allow you to track data over time and gain insights essential to create frictionless experiences.

• With Userpilot’s custom dashboards, you can view up to 30 metrics and reports in one place. You can create them from templates or start from scratch and tailor them to your unique needs.

• In addition to dashboards, Userpilot allows you to evaluate feature usage with heatmaps. Thanks to that, you can easily assess which features get the most clicks.

Conclusion

Userpilot’s in-app surveys enable Beable to collect customer feedback, engage users with contests, and research customer preferences. And our analytics functionality allows them to track user engagement, monitor how users access content, and identify areas where they can improve customer experience.

If you’d like to see how Userpilot can help your teams achieve their goals, book the demo!

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