Moving To The Product Operating Model by Marty Cagan

Are you constantly juggling competing priorities, leaving little time for the big-picture thinking that drives product success? If so, mark your calendar and sign up for our Product Drive Summit where Marty Cagan will share his insights on the product operating model.

In the meantime, this article will give you a sneak peek into his talk regarding the transformative power of the product operating model. Let’s explore:

• Who Marty Cagan is.
• Key insights from Marty Cagan’s book, TRANSFORMED.
• The core dimensions and concepts of the product operating model.

Marty Cagan: Moving the product operating model

• Marty Cagan has over 20 years of experience helping most companies adopt the product model, founding the Silicon Valley Product Group, and speaking at major conferences.
• Marty Cagan’s book, TRANSFORMED, provides strategies and real-world examples for shifting to an agile, innovative product operating model.
• According to him, there are three critical dimensions to ensuring agile, customer-centric product operations:

1. Product development: Frequent releases and updates allow for responsiveness to customer feedback, proactive problem detection, and maintaining high user satisfaction.
2. Problem-solving: Systematic problem-solving ensures solutions that are valuable, usable, feasible, and viable.
3. Prioritization: Prioritizing problems based on a customer-centric vision and insight-driven strategy.

• Now, let’s explore 5 product concepts of the Product Operating Model:

1. Product culture: The collective mindset focused on customer feedback, innovation, collaboration, and continuous improvement for product excellence.
2. A product strategy: A high-level plan with a clear vision, data-driven decisions, adaptability, and goal alignment to guide product development.
3. A product team: This involves cross-functional teams with autonomy, participative leadership, future focus, shared responsibility, task focus, and aligned purpose.
4. Product discovery: Identifying and implementing top-priority solutions via customer feedback, iterative development, hypothesis validation, and stakeholder collaboration.
5. Product delivery: Leveraging agile practices, quality assurance, continuous delivery, and monitoring to ensure high-quality product releases.

• There are three essential product operating model competencies. They include the Product Managers, Lead Engineers, and Product Designers.
• Discover more about the product operating model and accelerate your product’s growth by attending the Product Drive Summit with Marty Cagan and other experts.

Who is Marty Cagan?

Marty Cagan has been helping companies move to the product operating model (POM) for over 20 years. He served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay.

Then, he founded the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching.

As part of his work with SVPG and after his truly impressive case studies, Marty is an invited speaker at major conferences and top companies across the globe—one of them is our Product Drive Summit next October!

Marty Cagan: Moving the product operating model

Marty Cagan is a renowned product management expert and an acclaimed author. His book series include:

• INSPIRED: How to Create Tech Products Customers Love
• EMPOWERED: Ordinary People, Extraordinary Products
• TRANSFORMED: Moving to the Product Operating Model

The latter book addresses the challenges and strategies that come from shifting to a product-operating model. It addresses challenges such as overcoming objections from stakeholders or the friction from changing the way you build your product—making it easier to transform your company.

TRANSFORMED is written for those driving change, including senior company leaders, executives, product leaders, and team members who support or depend on product teams. Plus, it’s filled with real-world examples and practical advice from their decades of experience.

Join Product Summit to learn more about the product operating model

Successful transformations to the product operating model can accelerate your product’s growth by fostering innovation, improving efficiency, and increasing customer satisfaction.

To delve deeper into how to successfully transform your company, join us at the Product Drive Summit, where Marty Cagan and other industry experts will share their insights and experiences. Learn firsthand how to implement these practices and drive your product’s success!