Search Results for: customer insights

Who is Teresa Torres: Background, Book, Courses, and More

Who is Teresa Torres: Background, Book, Courses, and More cover
Thought Leadership

Teresa Torres is a trailblazer in product management, known for her practical wisdom and unique perspectives. In this blog, we’ll explore her background and the journey that shaped her insights. We’ll highlight her influential book, “Continuous Discovery Habits,” which has inspired product teams worldwide.

What is Psychographic Data?

What is Psychographic Data and How It Enhances Marketing Strategy
Growth

What is psychographic data? It’s the analysis of consumers’ attitudes, values, and lifestyles, enabling a more nuanced marketing approach compared to demographic data alone. Diving deeper into consumer behavior requires more than just demographics. This article unpacks the ‘what’ and ‘why’ of psychographic data, setting the stage for its pivotal role in fine-tuning marketing strategies […]

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