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Search Results for: customer insights

Value-Based Growth in SaaS: Definition, Strategies, and Examples cover
Growth April 30, 2024

Value-Based Growth in SaaS: Definition, Strategies, and Examples

Value-based growth is a strategy with customer value as the main growth driver. The more value you provide to customers, for example, by creating new products or improving existing ones, the more growth they experience. And so does your company and all its stakeholders, like shareholders or employees.

Saffa Faisal

Saffa Faisal

Senior Content Editor

6 SaaS Demo Best Practices to Run Successful Demo cover
Growth April 24, 2024

6 SaaS Demo Best Practices to Run Successful Demo

Demos are crucial for your sales process success, which is why you need to learn SaaS demo best practices to create beneficial content. So if you’re looking for sustainable product-led growth, let’s dive deeper and learn about the top SaaS demo best practices to help boost conversion rates.

Linh Khanh

Linh Khanh

Content Editor

How to do Market Research: a Step-by-Step Guide
Product Marketing April 19, 2024

How to do Market Research: a Step-by-Step Guide

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. You will learn effective techniques for collecting and analyzing data, with practical tips on applying your findings to benefit your SaaS. Get ready to empower your […]

Emilia Korczynska

Emilia Korczynska

Head of Marketing

Examples of Good Onboarding Surveys [+30 Questions] cover
User Onboarding April 11, 2024

Examples of Good Onboarding Surveys [+30 Questions]

Growing numbers of SaaS companies are adding an onboarding survey to their customer sign-up flows. But what distinguishes a good onboarding survey from other types of business intelligence? What types of questions should SaaS include, and why?

Emilia Korczynska

Emilia Korczynska

Head of Marketing

Bottom-Up SaaS Business Strategy Explained cover
Growth April 8, 2024

Bottom-Up SaaS Business Strategy Explained

Think about the last software application that you used for work. Whose idea was it to buy it? Did it come from the management or employees? Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies.

Emilia Korczynska

Emilia Korczynska

Head of Marketing

SaaS Product Management: Definition, Process & Best Practices cover
Product Management April 7, 2024

SaaS Product Management: Definition, Process & Best Practices

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. We covered the processes, skills required, best practices, and tools for driving SaaS growth.

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