Search Results for: customer insights

How to Design a Positive User Experience In-App

How to Design a Positive User Experience In-App cover
Good UX Inspiration

Wondering how to deliver a positive user experience to your customers? If so, you’re in the right place! That’s because it’s exactly what you will learn from the article. From customer research to in-app experience localization, we show you how to refine your product UX design to delight customers.


SAP to Acquire WalkMe: What to Expect from WalkMe SAP Business Transformation

SAP to Acquire WalkMe: What to Expect from WalkMe SAP Business Transformation cover
User Onboarding

It appears the WalkMe-SAP marriage is inevitable. The two companies announced in their 5 June press release that SAP is acquiring WalkMe for $1.5 billion, roughly 45% more than its valuation of around $880 million. What does it mean for the two companies and its customers? Let’s have a look at the key areas where the two companies’ offerings can complement each other to deliver more competitive and innovative solutions to their customer base.


What is Multivariate Testing?

What is Multivariate Testing? cover
User Engagement

Multivariate testing (MVT) is a method of experimenting with multiple variables on a web page or app to determine the best combination that leads to the highest conversion rates or desired outcomes. MTV helps you test your hypothesis before rolling out significant changes, reducing risk and improving your bottom line.