Tag: Churn

Growth
9 Ways to Reduce Your SaaS Churn Rate
April 23, 2021

Without exception, all the SaaS businesses I’ve ever spoken with want to keep their churn rate down. That’s because retention and activation, not acquisition, are the main drivers of profitability in the SaaS world. It stands to reason when you think about how much time and money you spent building your product. You’re not going to recoup all that investment with just one round of monthly payments per customer. That all sounds well...

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Product Experience
7 Types of Microsurveys that will Reduce Churn and Improve your Product
April 9, 2020

The one or two short questions you ask in your welcome screen. The NPS survey. The small feedback window. The exit (or churn) survey. What do all of them have in common? They are the so-called microsurveys - and more and more SaaS companies are using them to collect valuable data - often right in their products. Why? Today, you can’t build your products ‘off plan’ - you need to tailor and constantly adapt them to the needs of your users. And...

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Product Experience
5 Customer Education Ideas to Reduce SaaS Churn
February 7, 2020

Customer education should be one of your biggest priorities. Why? Because it improves customer retention and reduces churn. That’s every SaaS company’s dream, right? A study by Bain and Co. found that a mere 5% reduction in churn can lead to a profit increase of 25-125%. That’s a massive gain for a little amount of work. One of the biggest reasons that customers churn is that they don’t know how to use your product. They end up getting no...

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