Tag: feature adoption

Product Experience
Feature Death, Next Feature Fallacy & The Build Trap - Why Nobody is Using Your Product & What to Do About It
April 29, 2021

What is feature death? Why is nobody using the amazing features you’re making?! Especially if they (the users) asked for them in the first place?! 😳 How can you prevent your features from dying on you? First of all: don’t make more features. It’s a trap. The Build Trap, to be precise. Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using...

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Product Management
Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product
January 19, 2021

Customer engagement plays a critical role in your company's growth and depends on your customer experience. As Steve Jobs once said: “You have to start with customer experience and work your way back toward the technology, not the other way around.” What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.” Customer engagement and experience are...

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Product Experience
How to Sell New Features to Your Users - Feature Announcements That Skyrocket Adoption
October 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. But how? In this blog, we’ll show you the best ways to drive new feature adoption for every type of feature launch, every type of audience segment, and every stage of the user journey. If nobody knows...

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Case Studies
How Kontentino Increased New User Activation by 10% in the First Month of Using Userpilot [CASE STUDY]
October 1, 2020

Natália Kimličková, a product marketer at Kontentino, a social media management tool for collaboration, content approval and scheduling, came to Userpilot with a few main goals in mind - increase product adoption, boosting new feature adoption, communicating new feature releases in-app and creating their very first user onboarding. What she didn’t see coming though is the impact installing Userpilot would have on...how sticky Kontentino was. In...

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Product
Improve SaaS Feature Adoption With These 3 Quick Wins
June 6, 2019

Feature adoption is critical to the success of any SaaS product. As a PM, the last thing you want is for your users to completely ignore the features you’ve been slaving over the past few months. But it’s actually even more important than that. You see, a lot of SaaS companies have fairly limited resources. When it comes to product development, you need to spend those resources wisely. That means building features that your users actually use....

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Product
How to Use Feature Discovery to Improve Product Adoption
May 29, 2019

Feature discovery is an important aspect of any SaaS product. It has the power to drastically improve adoption of your product and any new features you release. For some reason, however, a lot of SaaS companies overlook it, or fail to utilize it effectively. In this article, we’re going to take a look at how you can use feature discovery inside your own product. If you apply the principles we cover to your product, then your users will start...

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