Tag: microsurvey

Product Experience \ Product Management
Net Promoter Score (NPS): The Complete Guide for SaaS Teams
May 10, 2021

As more and more SaaS companies strive to increase customer loyalty, more and more ways of measuring it are developed. One of the most popular methods is Net Promoter Score (NPS). In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a 'vanity metric' though - when...

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Product Experience
7 Types of Microsurveys that will Reduce Churn and Improve your Product
April 9, 2020

The one or two short questions you ask in your welcome screen. The NPS survey. The small feedback window. The exit (or churn) survey. What do all of them have in common? They are the so-called microsurveys - and more and more SaaS companies are using them to collect valuable data - often right in their products. Why? Today, you can’t build your products ‘off plan’ - you need to tailor and constantly adapt them to the needs of your users. And...

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