Tag: product usage analytics

Comparison \ Growth \ Product Management
Top 4 Customer Analytics Software Solutions for SaaS Businesses
April 8, 2021

Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software, you probably won’t be in business very long. Gone are the days when business leaders can afford to make decisions solely on the basis of intuition. We live in an era of big data. According to Hosting Tribunal, more data was created in the last two years than in the rest of human history combined! It therefore stands to reason that...

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Product \ Product Experience
How Product Usage Analytics Can Boost Engagement
November 8, 2019

Unless you’ve been living under a rock the past decade, you’ll know that data is key to the success of any SaaS product. Perhaps the most important data at your disposal is product usage analytics. In this guide, we’re going to look at: What product usage analytics is Why product usage analytics is so useful How segmentation takes your data to the next level How to use product usage analytics to boost product engagement Let’s get...

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